2014 has been a wonderful year for Christmas adverts. Millions of viewers have been treated to a plethora of various Christmas ads taking us to the front line during World War I, the high street, the family home and, of course, the dinner table. Below we have listed our top Christmas ads for 2014. Which one is your favourite?
The Book People Christmas advert
The Book People’s Christmas video features the beautiful Book People fairy as she flies around the country delivering books to all those who have been good this year. Bringing her sprinkling of magic to a homely UK town, the Christmas commercial is fun, festive and embodies the true spirit of Christmas. Naturally, this is our favourite Christmas advert for 2014, but there are some other noteworthy additions to the list.
John Lewis Christmas advert
John Lewis’ 2014 Christmas advert did a pretty sterling job of not only reinvigorating our nation’s love of the penguin (who knew?), in the form of the expertly named Monty, but also reminds us that Christmas is a time for sharing with those we love. There may be a slight suggestion that Paul McCartney’s famous lyric ‘Can’t Buy Me Love’ may be untrue (plus the ten-year-old-looking boy seems to be alone a lot; where are his parents?!), but nonetheless it’s lovely Christmas advert that really does pull on the heartstrings. Monty is just so ruddy cute!
Sainsburys Christmas advert
The 2014 Christmas advert that divided opinion: is it bringing an important message of sharing, togetherness and humanity, or piggybacking the centenary of World War I in order to get customers through the doors? I’m personally on the fence, but the advert is beautifully shot and the sentiment (however clouded by product placement) remains strong and was produced in partnership with the Royal British Legion – a very, very worthy cause. The 2014 Sainsburys ad’s music was very good too!
McVities Christmas advert
The cutest Christmas advert ever! EVER! I assume the inference is that McVities biscuits and chocolate fill your tummy with the warm cosiness of a cute fluffy animal. Whether this is the case or not remains unconfirmed (I’ve never eaten a kitten), but there are indeed confirmed accounts that it is impossible not to smile while watching the McVities Christmas advert 2014. Go Ahead (terrible biscuit-based joke), see if you can stop yourself from smiling!
Sky Movies Christmas advert
A Lion, the Witch and the Wardrobe-esque family adventure is what Sky Movies has gone with for their Christmas advert for 2014. Taking a regular family on a journey through some of the year’s best films, including The Muppets: Most Wanted, The LEGO Movie, The Amazing Spider-Man 2 and, naturally, Frozen, their Christmas ad is fun, family friendly and brilliantly entertaining. If only we could do the same thing with books…
Boots Christmas advert
Here we go. This Christmas advert does it all. We have togetherness, we have snow, we have gifts, we have a flight home from travelling the world on Christmas Day?! Okay, we didn’t totally get it. With a similar message of sharing to the Sainsburys’ Christmas ad, the Boots Christmas advert centres on a family getting together for Christmas to surprise a mother (who is a nurse) after working a shift on Christmas Day. It doesn’t star a penguin, but it’s as good as it can be without one.
The Book People’s #BookADay giveaway video
All this year, the Book People has been taking nominations from you, our customers, for who you think deserves to win a bundle of free books from us. This video shows some of the great causes you’ve voted for this year and sees the lucky winners receiving their brand new books. We’ll be taking nominations next year too, so if you know someone who you think deserves a free book, Tweet us @theBookPeople and use the hashtag #BookADay.
And… 2014 Christmas adverts that got it all wrong
There were also a few Christmas adverts this year that got it all wrong. Maybe it was the casting, the sentiment, the lack of sentiment. There were a couple of questionable ones though…
Aldi Christmas advert
It was all going so well for Aldi. The nation’s budget supermarket has been winning over customers left, right and centre. People are warming to their good customer service, excellent prices and surprisingly tasty food. So, with a whole nation of potential celebrities to endorse the brand (apart from Peter Andre, he has his hands full with the Iceland Christmas adverts), why oh why would they make the decision to make the face of their campaign the little-known looker that is Jooles Holland. I mean, Jooles Holland?! Food taste – good, casting taste – bad!
Marks & Spencer
Boring. It’s just really boring! Where are the mouth-watering adverts that focus on their delicious foods? That’s what we want: a gently sexualised voice over describing a romp between a Yorkshire pudding and some ‘I don’t know what those ingredients are’ gravy. Instead, presumably because they’re not selling enough clothes, it focuses on their fashion brands. Bad Christmas spirit M&S – Christmas adverts used to be your forte. Apparently not anymore. This isn’t just an advert, this is a rubbish M&S advert.