An instantly accessible A-to-Z format provides concise, easy-to-locate entries on more than 600 key characters, enabling the reader to discover who is who in the mythology of the Americas. The book is divided into three sections: North American mythology, Mesoamerican Mythology and South American Mythology. Each section focuses on the mythology of these distinct civilizations and regions. Within each section special illustrated feature spreads focus on unifying themes, such as Life, Death and the Afterlife; Creation Myths; Monsters and Demons; Star Knowledge; and Sacred Landscapes. Aimed at readers of all ages, this book is a rich source of information for learning about and understanding the myths and religions of the indigenous inhabitants of the American continents.
Aquariums and Aquarium Fish (Hardback)
Mary Bailey
ADZZF
This is the comprehensive expert guide to planning, building, stocking and maintaining your aquaria, both marine and freshwater, illustrated by over 700 step-by-step colour photographs and artworks. This is a definitive guide to identifying and keeping freshwater and marine fishes. It provides everything you need to get started as a fish-keeper - the ultimate practical guide to setting up any type of aquarium. It includes clear step-by-step photographs and easy-to-follow instructions for planning, building, stocking and maintaining your aquarium. It contains a comprehensive fish identifier - hundreds of colour pictures of the world's most popular fish in their natural locations and habitats and how the professionals keep them. It is fully illustrated with over 650 colour photographs and specially commissioned artworks. This comprehensive guide contains all the information and advice you need to ensure you get the most out of your aquarium. The book is divided into two sections. The first half explains in how to set up your aquarium, how to select the type of fish you want and how to maintain a healthy tank environment. There is a separate sub-section that is devoted to accommodating the special requirements of marine fish and each topic is treated with a hands-on approach. The second part of the book looks at the fish themselves and the general merits, habitats, feeding and breeding requirements of many fish in each of the major groups. Written in a no-nonsense, practical style and illustrated throughout, this is the book that every aquarium owner must own.
Fundraising and the Next Generation (Hardback)
Emily Davis
ADWAO
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.* Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors* Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit* Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy* Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
Gender Communication Toolkit (Hardback)
Audrey Nelson
AELIU
Men and women exhibit distinct, innate, and acculturated sex differences in their verbal and nonverbal communication styles. In the work environment, the difficulties and misunderstandings generated by these differences not only reduce productivity and efficiency but also lower morale. In this book, the authors show through empirical research and extensive anecdotal evidence--garnered from fifty years of combined corporate work experience, research, gender seminars, coaching and consulting--the specific verbal and nonverbal behaviors men and women employ that define our sex roles' expectations yet paradoxically often ultimately result in barriers to effective inter-gender communication.
Events Exposed (Hardback)
Lena Malouf
ADKML
From business essentials to design inspiration, the secrets to events industry success Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. The book features straightforward advice on operating a successful special events business, gleaned from Malouf's more than 40 years in the event planning industry. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, readers will also find a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this is a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.
CompTIA Network+ Study Guide (Paperback)
Todd Lammle
ADQFR
Todd Lammle's CompTIA Network+ Authorized Study Guide for the N10-005 exam! CompTIA's Network+ certification tells the world you have the skills to install, configure, and troubleshoot today's basic networking hardware peripherals and protocols. But first, you have to pass the exam! This detailed CompTIA Authorized study guide by networking guru Todd Lammle has everything you need to prepare for the CompTIA's new Network+Exam N10-005. All exam objectives are covered. He thoroughly explains key topics, offers plenty of practical examples, and draws upon his own invaluable 25+ years of networking experience to help you learn. * Prepares you for Exam N10-005, the new CompTIA Network+ Exam.* Covers all exam objectives including network technologies, network installation and configuration, network media and topologies, security, and much more.* Includes practical examples review questions, as well as access to practice exams and flashcards to reinforce learning. Go to www.sybex.com/go/netplus2e to register and download these tools.* Networking guru and expert author Todd Lammle offers invaluable insights and tips drawn from real-world experience. Prepare for the exam and enhance your career with the CompTIA Authorized CompTIA Network+ Study Guide, Second Edition.
Degas His Life and Works in 500 Images (Hardback)
Jon Kear
AEKCR
This is a comprehensive new reference book on the life and works of the influential impressionist artist, Edgar Degas, acknowledged as one of the greatest masters of all time. It offers a fascinating account of the artist's life, education, artistic influences and legacy, set in context of the turbulent social and political times in which he lived. It features an extensive gallery of pastels, drawings, oil paintings, sketches and sculptures set in chronological order of completion and accompanied by an analysis of the style and content of each work. It is lavishly illustrated with 500 photographs, which include all of Degas' most well-known and much loved images, including ballet dancers, bathers, horse-racing scenes, cafe concerts, landscapes and portraits. This sumptuous and informative new book provides a detailed exploration of Degas' life and the times in which he lived, as well as featuring a gallery of 300 of his best-known and most loved works, including oil paintings, sketches, drawings, pastels, monoprints and sculptures. The first section provides a narrative to his life, the influences that shaped his work, the themes that fascinated him and the development of his style. The second section contains images of ballet dancers, bathers, cafes, cafe concerts and scenes of horse-racing for which Degas is famed: subjects that depicted the lifestyles of the haute bourgeoisie as well as working class Parisians.
ADRJR
This updated revision of the best-selling resource for interior designers offers comprehensive coverage of all of the visual design and presentation skills that interior designers need to know, from initial sketches and drawings to final rendering and presentation models. It devotes discrete chapters to the topics of manual, freehand, and digital drawing and features updated content throughout, including the latest information on digital presentation software like Photoshop, SketchUp, Revit, and AutoCAD. High-quality, color images throughout offer additional guidance, helping to make this book a perfect comprehensive learning tool for students.
ADZZO
Having a baby can be a daunting experience. Anne Charlish's Complete Natural Conception and Pregnancy is a guide to conception and pregnancy using safe, natural therapies to complement conventional health advice covers: preparing for pregnancy, nutrition for conception and fertility problems, as well as the actual pregnancy and birth, plus an extended chapter on you and your new baby up to the first six weeks. It is packed with detailed features on which natural therapies to use at which stage. Each section includes emotional matters and is punctuated with common questions and answers, including an A-Z of familiar problems with the relevant complementary therapies to help deal with them. The last part of the guide is a complementary reference, with explanations of all the suitable therapies available from aromatherapy and homeopathy to reflexology and meditation. This exhaustive reference on everything the modern parent needs to know reflects our contemporary concerns with its mix of mainstream knowledge supported by sensitive, natural wisdom.
Garden Planner (Hardback)
Peter McHoy
ADZZR
This inspirational two-volume collection discusses how to plan and plant the perfect garden. It includes 50 plans, step-by-step practical advice and more than 1000 colour photographs. It contains over 50 plans and more than 1000 colour photographs that show you how to create the perfect garden, even in the smallest of spaces. Detailed coverage of different styles of garden included such as: wildlife gardens; water and rock gardens; Japanese gardens; small gardens; family gardens; kitchen gardens; low-maintenance gardens; container gardens; and, patios, balconies and terraces. This title provides clear guidance on creating features such as lawns, fences, walls and patios, as well as trellising, arches and pergolas, and ponds and rock gardens. It also includes inspirational planting schemes and helpful plant lists help you choose the right plants for specific effects, conditions and locations.
Classic Wok Cooking (Hardback)
Sunil Vijayakar
ADZZL
Cooking with a wok is one of the simplest ways of making delicious food. Its versatility is unparalleled - it can be used it for stir-frying, braising, steaming and deep-frying. Factor in the speed with which most wok dishes can be cooked and you have the perfect kitchen tool.This fantastic new volume brings together the best of wok cooking; this book has 160 sizzling recipes to suit every palate and occasion.
ADZZX
In this magnificent reference book, the powerful and evocative mythologies and religions of the East are revealed in all their glory. This important publication is essential reading for all those interested in the fabulous stories of Asian cultures. An instantly accessible A to Z structure, fully cross-referenced throughout, details the pantheon of gods of the East. Over 500 colour pictures of sacred people and holy places, drawn from original sources, accompany the text.
The Sector Strategist (Hardback)
T. McIntosh
AEDGC
Using Asset Allocation to Reduce Risk and Boost Investing Returns Presenting a revolutionary new investment philosophy that redefines how we view sector investing, The Sector Strategist challenges long held ideas about how this unique area of finance operates. Misconceptions, such as the belief that international stocks provide diversification, are preventing investors from making the most of the opportunities for financial growth that sectors provide, and the book presents practical, applicable evidence that a better, more profitable option is available. Additionally, the book hopes to give readers an opportunity to improve returns and protect retirement assets by providing a wide range of techniques and tools designed to optimize wealth that the author has developed over the last decade. * Designed to help investors avoid the often inaccurate assumptions made by "experts" which promote typical asset allocation* Written by Timothy McIntosh, investment expert and founder of SIPCO/Strategic Investment Partners, whose firm's stock portfolio has earned five-star returns from Morningstar annually since 2003* Contains easy-to-apply tools for wealth protection and growth that have been proven successful during the market fluctuations of 2002 and 2008 The history and opportunities afforded by sectors have been written about at length, but no book has broken with tradition so radically, and with such success, as The Sector Strategist.
The Offshore Renminbi (Hardback)
Robert Minikin
AFQTL
The rise of the renminbi and what it means for forex markets Chinese authorities have ambitious plans to "internationalize" the renminbi, transforming it from a tightly controlled domestic legal tender into a global currency for international trade, held by both private and public sector asset managers. The Offshore Renminbi examines this impending currency revolution, outlining why the emergence of China as a major economic power will likely soon be matched by a transformation of the renminbi's role in the global financial system. It explains how new markets for "offshore" renminbi are developing outside mainland China since the country is not yet ready to fully open up its economy to international capital flows, and the regulations that govern them. The potential growth for the renminbi market is vast, thanks to China's role in the global trading community. The early stages of the internationalization effort were small-scale, but momentum has greatly increased over the past 18 months, making this book more relevant than ever. These developments offer new opportunities (and challenges) for corporate treasurers and investors, as China's profound economic success and growing prominence in global trade may transform offshore renminbi into a new global reserve currency and a legitimate competitor to the U.S. dollar. Explores how the "internationalization" of the renminbi is likely to yield a new global currency to rival the U.S. dollar Examines "offshore" renminbi and the host of new financial markets they have created, from a spot FX market to Dim Sum bonds in Hong Kong Covers broad themes of interest to general readers and policymakers, as well as more detailed issues of practical and direct importance to corporate treasurers and investors The Chinese government has ambitious plans to make the renminbi a global currency. The Offshore Renminbi explains the complexities of this strategy and the dramatic implications for the global FX markets.
Big Data Analytics (Hardback)
Frank J. Ohlhorst
AFQFR
Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics . This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Too Big to Ignore (Hardback)
Phil Simon
AGLTO
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore , recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Straight to the Top (Hardback)
Gregory S. Smith
AGJVI
This title is essential reading for IT professionals with aspirations toward the top IT spot, and for sitting CIOs looking to refine their mobile, social and cloud strategies and knowledge. The definitive work on how to achieve leadership success in IT, "Straight to the Top, Second Edition" reveals how the role of the CIO is changing due to major trends associated with consumer and enterprise products and technologies driving new mobile solutions in today's organizations; cloud computing and the move away from controlled / internally managed datacenters to pay as you use and elastic cloud infrastructure and application services; and the impact social media is having on today's complex organizations. Author Gregory S. Smith expertly coaches existing and aspiring CIOs on building there quisite skills through his observations and experience as a veteran CIO with more than twenty-five years of experience leading IT teams and delivering complex technical solutions in the information technology field. An invaluable guide to help information technology and business professionals recognize the qualities, skills, and expertise necessary to attain the role of a CIO or enhance the skills for sitting CIOs Equips IT managers, CIOs, and CTOs to strategically plan their career moves. It is packed with encouragement, advice, and essential skills for aspiring and sitting CIOs. It features interviews with leading IT professionals, CIOs, and executive recruiting professionals. Providing an organized and comprehensive view of the CIO job and its important role in modern organizations, "Straight to the Top, Second Edition" equips sitting CIOs and CIO candidates with the strategies and knowledge necessary to be successful in the new business normal - a mobile, social and cloud-based world, and how to provide technology leadership as a world-class CIO.
Designing B2B Brands (Hardback)
Brian Resnick
AGJUU
Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
