Heels of Steel tracks the trials and tribulations of "the most networked woman in the City" (Evening Standard); a woman who started in the City at just 15 and worked her way up to C-suite. Having achieved everything she thought she'd ever wanted, Vanessa quickly learnt that success often comes at a great deal of personal cost and compromise. The constant battling and accomplishment of the ultimate grand prize eventually took its toll and drastically altered her definition of 'success', encouraging a life-changing move in a new direction. From periods of glittering success to near total derailment, Heels of Steel unveils the truth behind a woman's climb to success in the male dominated City world. You are invited to follow her journey as she scales (and slips up and down) the corporate ladder, digging her heels in to avoid being absorbed by the politics and alpha male behaviour still prevalent in so many corporate environments. A mid-career realisation about her deep-rooted need to rediscover and be proud of her femininity helped Vanessa to discover things she never knew about herself, and introduced much-needed support from other women, which had been absent throughout her career. The book provides transparent insight into the world of corporate women, addresses the challenges facing every ambitious person throughout their career journey and tackles our never-ending search for balance. Packed with tips, advice and practical steps based on real life experiences, this autobiographical story is also a practical guide that will fast become a must-read for anyone seeking to not only survive the corporate jungle, but stand some chance of thriving in it!
- RRP £14.99
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We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives' brains function and how they are trained.This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author's work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.Written by an experienced consultant who has advised several leading companies in their transformation programs.A very timely book - this topic will continue to be one of the most debated and talked about in business.
- RRP £19.99
'This book is relevant, absorbing and practical. It cleverly lays out a blueprint for building companies in the 21st-century digital world using examples that are generations old. And yes, it's simply brilliant' - Management Today 'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long' Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets. In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment. The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.
- RRP £14.99
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The competition commission (together with the Competition Tribunal) is one of the success stories of the new, democratic South Africa, an institution that has won respect and admiration for its fearless, professional regulation of the market in the interests of the consumer and the citizen. David Lewis was one of the chief architects of the new competition authorities set up after 1994 and then became a leading actor in their work. This book is a personal account of David Lewis's headship of the Tribunal and tells, with insight, lucidity and often a fine sense of humour, of the way this new body dealt with the anticompetitive practices of South African big business. Three main aspects of the Commission's work are dealt with in the book: mergers, abuse of dominance (i.e. monopolies) and cartels, and with each Lewis provides telling case studies drawn from the experience of the Commission. These are often enlivened by the author's coruscating wit and by his delightful thumbnail sketches of the characters involved in the disputes, including the powerful and arrogant captains of industry, the wily Johannesburg competition lawyers, and the interfering and self-promoting politicians. This is a book for people in business and in law, for those who want to understand how a key institution of post-apartheid South Africa came to be so successful, and for all those interested in the story of how some of the country's most powerful businesses got their comeuppance after years of ripping off consumers.
- RRP £21.00
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A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.
- RRP £9.99
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In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors: Nizar Abdelkafi, John Bessant, Yves Doz, Johann Fuller, Lynda Gratton, Rudolf Groger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Moslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wunderlich
- RRP £37.00
A lot of business owners want to make it big, but only a few do. Shweta Jhajharia is brutally honest about what it takes to make it big. In SPARKS, Shweta draws on tested and proven strategies and stories to offer powerful ideas for sustainable double-digit growth. Her practical advice is grounded in her experiences of personally working with hundreds of business owners. In this page turning guide to personal and business growth, you will learn how to: * Create an unlimited marketing budget * Deal with your worst employees who may even be your best people * Develop a mindset for growth * Implement the 4Ds of productivity * Make high-impact decisions using the B.R.A.I.N. model The ideas in this book have worked for many businesses. These sparks have the potential of transforming your business, if you let them.
- RRP £14.99
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Business is vital to the way the world runs. It takes many different forms. This book explains what they are. Businesses come in many different shapes and sizes. We look at the alternatives. People make a business tick. The book explains all of the main roles in businesses and how they connect. There are plenty of outside resources that can be used. The book explains what they are and how they can help. The book explains the different ways in which money can be raised. Business life is changing fast and we consider some theories of what works best and examine how different functions need to work together to generate success. Quicklook at Business looks at examples based on real experience, which bring important issues to life.
- RRP £7.99
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A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. 'Creative Confidence' is a book that will help each of us be more productive and successful in our lives and in our careers.
- RRP £9.99
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From business plan to recipes, this book will give you all the information and advice you will need to help you set up and run a coffee shop and lunch bar. In it you will find the expert advice, first hand experience, and practical information to make your new business a success. - Choosing the right location - Creating a useful image and choosing an appropriate name - Planning an attractive menu - Employing and training the right staff - Finding and dealing with helpful suppliers - Keeping to the required health & safety regulations - And more - including popular recipes from the author's own coffee shop
- RRP £14.99
This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.
- RRP £9.99
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
- RRP £12.95
A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf TjandraA profound book on Marketing from Dr Rudolf Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market. The competitive environment becomes much more complex today due to technological change and disruption in the digital era, market dynamic and turbulence as well as the change of consumer behaviour and preference. Dr. Rudolf internalised on those elements and translated his deep analysis & understanding into strategies how to create values and opportunities abound in this part of the world. Recommended as a 'must read' for every marketing professional in FMCG and other industries, business owners, those working in the field of management profession to broaden their perspective & source of best practice ideas.
- RRP £29.00
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Arm yourself with everything you need to quickly become an expert presenter. The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how to enhance your skills and ensure you deliver a polished performance every time. * Test yourself - Establish your strengths and weakness with our pre-workout assessment * Follow the 10 Steps - Discover the skills that every presenter needs to succeed * Take action - Learn how to build your new knowledge into your everyday performance * Face your fears - Increase your confidence and confront the 10 most common presenting challenges Start your presentation workout today and begin exercising your full potential. "Absolutely perfect - full of hints and tips for every type of presentation." Louise Bateman, Human Resources Director, Royal Masonic Benevolent Institution "Brilliantly captures the tips, tools, strategies and techniques of how to become an accomplished presenter. A great read and it's a book that I will be continually referring to!" Andrew Richards, Group Managing Director, Linden Homes "Easy to read and dip into as a lasting reference tool." Lee Mortimer, Training Quality Manager, Capita Learning Services
- RRP £12.99
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EVERYTHING you need to SUCCEED * Do you want to find a way to make your revision stimulating, memorable and successful? * Do you need to build your knowledge and improve your techniques to tackle exams with confidence? * Would you liketo plan your revision so you know all you need to know to get top marks? YOU CAN...With Bitesize Complete Revision and Practice you get all the help you need to get the results you want. It helps you plan your revision, identify the topics you need to work on most, test and check your progress and sends you reminders to keep you on target. Integrated with the BBC Bitesize website, Bitesize Complete Revision and Practice will help you build the skills and confidence you need for exam success. * Use the CD-ROM to jump directly to what youneed to revise -- quickly and easily * Use the CD-ROM to test yourself and to practise skills interactively * Use the CD-ROM to link directly to more revision on the BBC Bitesize website * Use the CD-ROM on a PC, Mac -- or even in the classroom on a Whiteboard
- RRP £10.29
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Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively. Innovative Teams shows you how to: - Create the right environment for inventive thinking- Build a diverse team- Generate a wide array of new ideas- Manage disagreements- Make sure your ideas actually get implemented Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.
The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as 'the campaign of the century' in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe. The book is the result of years of research and numerous face-to-face meetings between the internationally renowned authors and DDB and Volkswagen executives around the world.
- RRP £39.95
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What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential. Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to:* Create a viable social media strategy* Build and use channels such as Twitter, Facebook and LinkedIn* Create customised apps, communities and use keywords* Monitor any activity such as paid-for advertising* Understand your audience and what content they want* Integrate your social media activity into your marketing strategies Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
- RRP £22.50
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An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include:* How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders* How to generate leads and win strategic partnerships with LinkedIn* How to employ videos and YouTube to further your brand* What you need to know about Groupon and group discount buying* What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
- RRP £18.99
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview. In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience's attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact. Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.
- RRP £18.99
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Do you want to run a successful business, but are unsure how to go about it? Do you find you are encountering more problems than you thought? How can you identify, and most importantly prevent, the most common risks to your new business? How to Run a Business Without Risk features sound business advice from interviews with industry experts, which will help small business owners avoid many of the pitfalls that come with the first few years in business. Written by Vladimir John, the founder of Meriglobe, How to Run a Business Without Risk details the tried-and-tested methods for best avoiding risk, in accessible language suitable for the novice businessperson. This book gives the help you need to spare your company from possible future problems, ranging from minor issues to those that are more serious such as bankruptcy or economic crises. It also equips you with the tools you need to deal with obstacles as soon as they arise, which could potentially lessen their impact on your company.
- RRP £9.99
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