Heels of Steel tracks the trials and tribulations of "the most networked woman in the City" (Evening Standard); a woman who started in the City at just 15 and worked her way up to C-suite. Having achieved everything she thought she'd ever wanted, Vanessa quickly learnt that success often comes at a great deal of personal cost and compromise. The constant battling and accomplishment of the ultimate grand prize eventually took its toll and drastically altered her definition of 'success', encouraging a life-changing move in a new direction. From periods of glittering success to near total derailment, Heels of Steel unveils the truth behind a woman's climb to success in the male dominated City world. You are invited to follow her journey as she scales (and slips up and down) the corporate ladder, digging her heels in to avoid being absorbed by the politics and alpha male behaviour still prevalent in so many corporate environments. A mid-career realisation about her deep-rooted need to rediscover and be proud of her femininity helped Vanessa to discover things she never knew about herself, and introduced much-needed support from other women, which had been absent throughout her career. The book provides transparent insight into the world of corporate women, addresses the challenges facing every ambitious person throughout their career journey and tackles our never-ending search for balance. Packed with tips, advice and practical steps based on real life experiences, this autobiographical story is also a practical guide that will fast become a must-read for anyone seeking to not only survive the corporate jungle, but stand some chance of thriving in it!
- RRP £14.99
- Save £3.00Save 20%
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives' brains function and how they are trained.This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author's work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.Written by an experienced consultant who has advised several leading companies in their transformation programs.A very timely book - this topic will continue to be one of the most debated and talked about in business.
- RRP £19.99
You ll get up to speed fast on the most essential business skills with this set of concise, practical primers. Finance Basics explains the fundamentals of corporate financeand its jargon; Running Meetings gives you the tools and checklists you need to keep your meetings effective and efficient; Presentations helps you create and deliver a persuasive performance, fast; Managing Projects shows you how to set up and execute on a project plan; Managing Time helps you to figure out where all the minutes of your day are goingand how to get them under control; Getting Work Done helps you to use each of those minutes more productively; Creating Business Plans shows you how to present the risks and rewards of your idea; Managing Up helps you to build your relationship with your boss; Delegating Work shows you how to hand work off right; and Giving Effective Feedback teaches you how to make potentially difficult confrontations and turn them into productive conversations. This 10-volume, specially priced boxed set makes a perfect gift for aspiring leaders who are short on time but need advice fast. Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executivesfrom the most trusted source in business. Also available as an ebook."
'This book is relevant, absorbing and practical. It cleverly lays out a blueprint for building companies in the 21st-century digital world using examples that are generations old. And yes, it's simply brilliant' - Management Today 'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long' Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets. In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment. The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.
- RRP £14.99
- Save £3.00Save 20%
The competition commission (together with the Competition Tribunal) is one of the success stories of the new, democratic South Africa, an institution that has won respect and admiration for its fearless, professional regulation of the market in the interests of the consumer and the citizen. David Lewis was one of the chief architects of the new competition authorities set up after 1994 and then became a leading actor in their work. This book is a personal account of David Lewis's headship of the Tribunal and tells, with insight, lucidity and often a fine sense of humour, of the way this new body dealt with the anticompetitive practices of South African big business. Three main aspects of the Commission's work are dealt with in the book: mergers, abuse of dominance (i.e. monopolies) and cartels, and with each Lewis provides telling case studies drawn from the experience of the Commission. These are often enlivened by the author's coruscating wit and by his delightful thumbnail sketches of the characters involved in the disputes, including the powerful and arrogant captains of industry, the wily Johannesburg competition lawyers, and the interfering and self-promoting politicians. This is a book for people in business and in law, for those who want to understand how a key institution of post-apartheid South Africa came to be so successful, and for all those interested in the story of how some of the country's most powerful businesses got their comeuppance after years of ripping off consumers.
- RRP £21.00
- Save £1.05Save 5%
A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.
- RRP £9.99
- Save £0.90Save 9%
In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors: Nizar Abdelkafi, John Bessant, Yves Doz, Johann Fuller, Lynda Gratton, Rudolf Groger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Moslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wunderlich
- RRP £37.00
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
Business is vital to the way the world runs. It takes many different forms. This book explains what they are. Businesses come in many different shapes and sizes. We look at the alternatives. People make a business tick. The book explains all of the main roles in businesses and how they connect. There are plenty of outside resources that can be used. The book explains what they are and how they can help. The book explains the different ways in which money can be raised. Business life is changing fast and we consider some theories of what works best and examine how different functions need to work together to generate success. Quicklook at Business looks at examples based on real experience, which bring important issues to life.
- RRP £7.99
- Save £1.60Save 20%
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. 'Creative Confidence' is a book that will help each of us be more productive and successful in our lives and in our careers.
- RRP £9.99
- Save £1.50Save 15%
" My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights." -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers * 8 ways to demonstrate trustworthiness to prospective clients * The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations * How to avoid dumb mistakes that scream "salesman" to prospects * Why "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? * How to keep products, services and prospects away from the avalanche of competitive and confusing information online * The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
- RRP £11.99
- Save £0.60Save 5%
This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.
- RRP £9.99
A lot of business owners want to make it big, but only a few do. Shweta Jhajharia is brutally honest about what it takes to make it big. In SPARKS, Shweta draws on tested and proven strategies and stories to offer powerful ideas for sustainable double-digit growth. Her practical advice is grounded in her experiences of personally working with hundreds of business owners. In this page turning guide to personal and business growth, you will learn how to: * Create an unlimited marketing budget * Deal with your worst employees who may even be your best people * Develop a mindset for growth * Implement the 4Ds of productivity * Make high-impact decisions using the B.R.A.I.N. model The ideas in this book have worked for many businesses. These sparks have the potential of transforming your business, if you let them.
- RRP £14.99
From business plan to recipes, this book will give you all the information and advice you will need to help you set up and run a coffee shop and lunch bar. In it you will find the expert advice, first hand experience, and practical information to make your new business a success. - Choosing the right location - Creating a useful image and choosing an appropriate name - Planning an attractive menu - Employing and training the right staff - Finding and dealing with helpful suppliers - Keeping to the required health & safety regulations - And more - including popular recipes from the author's own coffee shop
- RRP £14.99
The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as 'the campaign of the century' in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe. The book is the result of years of research and numerous face-to-face meetings between the internationally renowned authors and DDB and Volkswagen executives around the world.
- RRP £39.95
- Save £4.36Save 10%
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include:* How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders* How to generate leads and win strategic partnerships with LinkedIn* How to employ videos and YouTube to further your brand* What you need to know about Groupon and group discount buying* What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
- RRP £17.99
- Save £3.60Save 20%
Arm yourself with everything you need to quickly become an expert presenter. The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how to enhance your skills and ensure you deliver a polished performance every time. * Test yourself - Establish your strengths and weakness with our pre-workout assessment * Follow the 10 Steps - Discover the skills that every presenter needs to succeed * Take action - Learn how to build your new knowledge into your everyday performance * Face your fears - Increase your confidence and confront the 10 most common presenting challenges Start your presentation workout today and begin exercising your full potential. "Absolutely perfect - full of hints and tips for every type of presentation." Louise Bateman, Human Resources Director, Royal Masonic Benevolent Institution "Brilliantly captures the tips, tools, strategies and techniques of how to become an accomplished presenter. A great read and it's a book that I will be continually referring to!" Andrew Richards, Group Managing Director, Linden Homes "Easy to read and dip into as a lasting reference tool." Lee Mortimer, Training Quality Manager, Capita Learning Services
- RRP £12.99
- Save £2.60Save 20%
Is management a profession? Should it be? Can it be? This major work of social and intellectual history reveals how such questions have driven business education and shaped American management and society for more than a century. The book is also a call for reform. Rakesh Khurana shows that university-based business schools were founded to train a professional class of managers in the mold of doctors and lawyers but have effectively retreated from that goal, leaving a gaping moral hole at the center of business education and perhaps in management itself. Khurana begins in the late nineteenth century, when members of an emerging managerial elite, seeking social status to match the wealth and power they had accrued, began working with major universities to establish graduate business education programs paralleling those for medicine and law. Constituting business as a profession, however, required codifying the knowledge relevant for practitioners and developing enforceable standards of conduct. Khurana, drawing on a rich set of archival material from business schools, foundations, and academic associations, traces how business educators confronted these challenges with varying strategies during the Progressive era and the Depression, the postwar boom years, and recent decades of freewheeling capitalism. Today, Khurana argues, business schools have largely capitulated in the battle for professionalism and have become merely purveyors of a product, the MBA, with students treated as consumers. Professional and moral ideals that once animated and inspired business schools have been conquered by a perspective that managers are merely agents of shareholders, beholden only to the cause of share profits. According to Khurana, we should not thus be surprised at the rise of corporate malfeasance. The time has come, he concludes, to rejuvenate intellectually and morally the training of our future business leaders.
- RRP £20.00
Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively. Innovative Teams shows you how to: - Create the right environment for inventive thinking- Build a diverse team- Generate a wide array of new ideas- Manage disagreements- Make sure your ideas actually get implemented Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
- RRP £24.95
- Save £4.96Save 19%
The recession and the change of government have seen many changes in the British tax system which affect small businesses. Fully updated for the 2013 tax year and beyond, this trusted and bestselling guide will help you steer your small business through the bureucratic hoops. Tax matters for small businesses, because they must pay it correctly in order to stay legal, and they must pay it efficiently in order to stay competitive. This book, written by a chartered accountant who has helped small businesses for twenty years, helps you to do both.
- RRP £12.99
- Save £2.60Save 20%
Do you want to run a successful business, but are unsure how to go about it? Do you find you are encountering more problems than you thought? How can you identify, and most importantly prevent, the most common risks to your new business? How to Run a Business Without Risk features sound business advice from interviews with industry experts, which will help small business owners avoid many of the pitfalls that come with the first few years in business. Written by Vladimir John, the founder of Meriglobe, How to Run a Business Without Risk details the tried-and-tested methods for best avoiding risk, in accessible language suitable for the novice businessperson. This book gives the help you need to spare your company from possible future problems, ranging from minor issues to those that are more serious such as bankruptcy or economic crises. It also equips you with the tools you need to deal with obstacles as soon as they arise, which could potentially lessen their impact on your company.
- RRP £9.99
- Save £2.00Save 20%
It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions. Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies. Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term.
- RRP £24.00