Business Strategy Books
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win? * What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.
In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors: Nizar Abdelkafi, John Bessant, Yves Doz, Johann Fuller, Lynda Gratton, Rudolf Groger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Moslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wunderlich
- RRP £37.00
A lot of business owners want to make it big, but only a few do. Shweta Jhajharia is brutally honest about what it takes to make it big. In SPARKS, Shweta draws on tested and proven strategies and stories to offer powerful ideas for sustainable double-digit growth. Her practical advice is grounded in her experiences of personally working with hundreds of business owners. In this page turning guide to personal and business growth, you will learn how to: * Create an unlimited marketing budget * Deal with your worst employees who may even be your best people * Develop a mindset for growth * Implement the 4Ds of productivity * Make high-impact decisions using the B.R.A.I.N. model The ideas in this book have worked for many businesses. These sparks have the potential of transforming your business, if you let them.
- RRP £14.99
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This book is a comprehensive, expert guide to doing business in China Western technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all time high and so are the numbers of Westerners travelling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs of the confusing and often contradictory Chinese business culture can lend an enormous advantage. The Chinese Way in Business is an invaluable tool that teaches Westerners the basic Chinese philosophy of doing business and how to cultivate strong personal relationships with Chinese business people and Chinese nationals. The author, Boye Lafayette De Mente worked in Asia for over thirty years as a journalist and business consultant and has long been considered an authority on East Asian business. In this book, he reveals the historical factors, collective traits and individual qualities that determine how the Chinese do business today, and the direction their economy will take in the future. His is a true insider's view--whether the topic is the legal framework for business development, or the importance of social relationships to successful business dealings in China. The book is broken into ten key parts: Introduction: The Land and the People--includes a overview of Chinese ethnicity and the languages of ChinaPart One: Return of the Central Kingdom--an extensive overview of recent events and new technologies in ChinaPart Two: The Historical Perspective--Chinese philosophy and the Chinese mindset from antiquity to modern timesPart Three: Doing Business in China--A detailed analysis of the nuts and bolts of Chinese BusinessPart Four: Key Concepts in Chinese Business--Concepts native to China such as Guanxi (relationships) that drive Chinese business practicePart Five: Additional Business VocabularyPart Six: Glossary of Useful Terms--designed for quick referencingPart Seven: Internet Gateways to China--An overview of the dynamic online world in ChinaPart Eight: Miscellaneous Information--contains information about English Language Publications and Weather PatternsPart Nine: Learning Some New Skills--Classical Chinese techniques which might benefit Western business people
- RRP £9.99
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Do you want to run a successful business, but are unsure how to go about it? Do you find you are encountering more problems than you thought? How can you identify, and most importantly prevent, the most common risks to your new business? How to Run a Business Without Risk features sound business advice from interviews with industry experts, which will help small business owners avoid many of the pitfalls that come with the first few years in business. Written by Vladimir John, the founder of Meriglobe, How to Run a Business Without Risk details the tried-and-tested methods for best avoiding risk, in accessible language suitable for the novice businessperson. This book gives the help you need to spare your company from possible future problems, ranging from minor issues to those that are more serious such as bankruptcy or economic crises. It also equips you with the tools you need to deal with obstacles as soon as they arise, which could potentially lessen their impact on your company.
- RRP £9.99
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The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!Gijs van Wulfen was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
- RRP £29.95
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Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
- RRP £14.95
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Written specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence and realise your ambitions. By following the suggestions in this book you will be able to: Establish your goal and develop a step-by-step action plan to achieve it Find and satisfy the customers who will truly value what you offer Set up the systems to run your business smoothly and efficiently as you grow Achieve the returns your intelligence, talent and effort deserve Have fun and enjoy running your own business!
- RRP £19.99
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. IN TODAY'S CULTURE...Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear- online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
- RRP £9.99
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In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inner dynamics and energy flow within the organization itself, seeing where there is visible and hidden contradiction working against the aims of the company. It is by taking a deeper look inside of your company (instead of focusing on the outer machinations of your business), and by bringing these (often unconscious) blocks to light, that energy is released and the company is then free to move forward, fully aligned with its stated objectives and goals. This is a unique perspective on how companies can evolve and grow naturally and successfully.
- RRP £12.99
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Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.
- RRP £14.99
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This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
- RRP £28.00
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We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea--that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
In today's economic climate, where trust between business and IT in most companies has never been more fragile, we have to find the possibilities to completely rethink IT, and transform it into a strategic asset for our companies. But this won't be an incremental change; this will be a fundamental paradigm shift - and this book can be your guidebook. This book provides an answer to the following questions: * What is business/IT Fusion and what is the difference with business/IT Alignment? * How will the new Fusion of business and IT function, particularly in its relationship with the business customers and with its suppliers? * What will the new IT organization look like from a Fusion perspective? * What are the tools and mechanisms to make Fusion work? How can we implement 'intelligent governance' and move from budget thinking to portfolio thinking? * How can I use the concept of architecture and turn this into a business instrument? * How will we staff these new IT organizations? What type of skills do we need, and how will we attract them? * How can I rebuild the image of IT, and market technology innovation to the business? * What will the new breed of CIO look like, who can transform IT into a Fusion concept? * How to build a 'new deal' between Business and IT, and how to maintain it? This is a book for IT professionals (IT and Business people), to assist them in dreaming up the next wave of information technology and information technology departments. This is a book to help them think about what's next for their organisation, for their department, and for themselves. This is a book that deals with the capabilities; mindsets and strategies that will help shape the next generation of information technology.
- RRP £45.00
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Thomas Edison famously said that genius is 1% inspiration, 99% perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support. Scott Belsky has interviewsed hundreds of the most productive creative people and teams in the world, revealing one common trait: a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belshy distills the core principles in this book. While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality.
- RRP £9.99
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What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, and Make Mistakes Well and More. Jarvis applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
- RRP £9.99
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- RRP £18.99
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The proven business principles of Warren Buffett
Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful business. This book is a one-of-a-kind collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades, and in a clear, simple style distills the basic principles of sound business practices.
Through Buffett's own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work. * Contains priceless pearls of business and management wisdom, woven into a delightful narrative * Designed in an accessible manner and organized by business and management topics with strong lessons from Buffett * Provides direct, hands-on information on major topics concerning managers, entrepreneurs, business students, and anyone interested in business
Informative and inspiring, this unique book puts Warren Buffett's business beliefs in perspective.
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy& s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: * Achieve growth while reducing costs * Manage transformation and transition productively * Create lasting competitive advantage * Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. * Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
- RRP £24.99
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There are roadblocks to progress built into the current way many corporations operate. From retail to manufacturing to even the publishing industry, it seems that old patterns continue to exist. When these are combined with ineffective strategies and poor leadership, they cause many corporations to 'limp along', get into insurmountable debt and/or fail to perform as profitably as they could, and never reach the potential for which they were created. These patterns must change -- and can change - with new learning and leadership. Despite the plethora of information and many books on the market, there are several key issues in the business world that business leaders have still been unable to solve. This book has solved them for other leaders in countries outside the USA proven by the fact the book has sold +40,000 units to date in the Spanish edition. These issues have a huge impact on productivity, profitability and innovation. These include: The existence of organizational silos Organizational silos -- a business term used to refer to departments working as separate units and not sharing information with other departments in the same company -- have existed for over 30 years. The lack of communication may be intentional or unintentional. Silos are "seen as growing pains for most organizations of all sizes." Forbes . Moreover, silos exist both horizontally and vertically as "individual units have high barriers between them or senior leadership can be completely isolated from lower management levels." Forbes . By 2014 [Harvard Business Review] many had given up breaking the silos and proposed working across them. Poor execution of strategy Nine out of ten businesses fail to implement their strategic plan -- 60% build a strategy that doesn't fit the budget, 75% fail to link incentives to strategy and 95% of employees fail to understand the organization's strategy [Fortune magazine]. Failed strategies put companies at risk and damage their competitive position. The root cause of failed strategies is poor execution. Wasting time in meetings Meetings are major time wasters for executives worldwide. The way most companies organize and carry out their meetings results in huge amounts of time being wasted by unfocused and undisciplined events. "Meetings are one of those necessary evils of business; important for exchanging thoughts and ideas, making plans, and reviewing progress, but all too often interminably long and a huge drain on cost and productivity." [The Guardian 2014]. Overload of emails Email overload is a problem facing many organizations. Email overload is costing billions as high skill knowledge workers spend 28% of their workweek managing email. [Forbes 2014]. While important emails should be answered, the vast majority of the emails are unnecessary. The root cause is that emails are sent in such volumes because responsibilities are ill defined in many organizations and managers feel they need to copy a huge list of people to protect their actions from criticism and to respect hierarchical protocols. Total Alignment presents a system that effectively resolves each of these issues and many others that business leaders face today. Its uniqueness lies in integrating the solutions into one unified approach that boosts the organizations' success. Total Alignment has transformed companies in four countries and has sold an estimated number of +40,000 books in the Latin market. The Total Alignment system is the result of innovative thinking, solid research, and thirty successful years of consulting experience in major companies throughout Mexico and more recently in Colombia. The system has also been implemented in a major German insurance company, two large English retailers and several companies in Austria. Implementations are presently expanding into the USA and this book will be the first opportunity for the U.S. audience to harness the power of this proven management system.
- RRP £16.99
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Red teaming. It is a practice as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams--comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors--are used widely in both the public and private sector. Red teaming, including simulations, vulnerability probes, and alternative analyses, helps institutions in competitive environments to identify vulnerabilities and weaknesses, challenge assumptions, and anticipate potential threats ahead of the next special operations raid, malicious cyberattack, or corporate merger. But not all red teams are created equal; indeed, some cause more damage than they prevent. In Red Team, national security expert Micah Zenko provides an in-depth investigation into the work of red teams, revealing the best practices, most common pitfalls, and most effective applications of these modern-day Devil's Advocates. The best practices of red teaming can be applied to the CIA, NYPD, or a pharmaceutical company, and executed correctly they can yield impressive results: red teams give businesses an edge over their competition, poke holes in vital intelligence estimates, and troubleshoot dangerous military missions long before boots are on the ground. But red teams are only as good as leaders allow them to be, and Zenko shows not only how to create and empower red teams, but also what to do with the information they produce. Essential reading for business leaders and policymakers alike, Red Team will revolutionize the way organizations think about, exploit, compensate for, and correct their institutional strengths and weaknesses. Drawing on little-known case studies and unprecedented access to elite red teamers in the United States and abroad, Zenko shows how any group--from military units to friendly hackers--can win by thinking like the enemy.
The best of Clayton Christensen's seminal work on disruptive innovation, all in one place. No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen's most influential articles--carefully selected by Harvard Business Review's editors--his incisive arguments, clear theories, and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen's newest article looking back on 20 years of disruptive innovation: what it is, and what it isn't. Covering a broad spectrum of topics--business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development--these articles illuminate the impact and implications of disruptive innovation as well as Christensen's broader thinking on management theory and its application in business and in life. This collection of best-selling articles includes: "Disruptive Technologies: Catching the Wave," by Joseph L. Bower and Clayton M. Christensen, "Meeting the Challenge of Disruptive Change," by Clayton M. Christensen and Michael Overdorf, "Marketing Malpractice: The Cause and the Cure," by Clayton M. Christensen, Scott Cook, and Taddy Hall, "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things," by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih, "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann, "The New M&A Playbook," by Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck, "Skate to Where the Money Will Be," by Clayton M. Christensen, Michael E. Raynor, and Matthew Verlinden, "Surviving Disruption," by Maxwell Wessel and Clayton M. Christensen, "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald, "Why Hard-Nosed Executives Should Care About Management Theory," by Clayton M. Christensen and Michael E. Raynor, and "How Will You Measure Your Life?" by Clayton M. Christensen.
"A compelling methodology...to increase market share quickly". (Eric Ries, bestselling author of THE LEAN STARTUP). "A must-read for anyone in business". (James Currier, managing partner, NFX Guild). "Will teach you how to think like a marketer of tomorrow". (Josh Elman, partner, Greylock Partners). Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
- RRP £14.99
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