Business Communication & Presentation
A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.
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This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.
- RRP £9.99
Arm yourself with everything you need to quickly become an expert presenter. The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how to enhance your skills and ensure you deliver a polished performance every time. * Test yourself - Establish your strengths and weakness with our pre-workout assessment * Follow the 10 Steps - Discover the skills that every presenter needs to succeed * Take action - Learn how to build your new knowledge into your everyday performance * Face your fears - Increase your confidence and confront the 10 most common presenting challenges Start your presentation workout today and begin exercising your full potential. "Absolutely perfect - full of hints and tips for every type of presentation." Louise Bateman, Human Resources Director, Royal Masonic Benevolent Institution "Brilliantly captures the tips, tools, strategies and techniques of how to become an accomplished presenter. A great read and it's a book that I will be continually referring to!" Andrew Richards, Group Managing Director, Linden Homes "Easy to read and dip into as a lasting reference tool." Lee Mortimer, Training Quality Manager, Capita Learning Services
- RRP £12.99
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What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential. Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to:* Create a viable social media strategy* Build and use channels such as Twitter, Facebook and LinkedIn* Create customised apps, communities and use keywords* Monitor any activity such as paid-for advertising* Understand your audience and what content they want* Integrate your social media activity into your marketing strategies Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview. In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience's attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact. Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.
- RRP £18.99
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Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to: - Craft your message- Prepare and rehearse effectively- Engage your audience- Manage Q&A sessions Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. * Draft reports, proposals, emails, blog posts, and more * Employ editing techniques to help you craft the perfect messages * Adapt your writing style for digital media * Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without and Business Writing For Dummies makes it easy!
- RRP £17.99
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NEW from the bestselling HBR's 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact--no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: * Pitch your brilliant idea--successfully * Connect with your audience * Establish credibility * Inspire others to carry out your vision * Adapt to stakeholders' decision-making styles * Frame goals around common interests * Build consensus and win support Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
Content is king...and the new kingmaker...and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content...so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.
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How do you ensure that what you write gets read, understood and acted upon? The Writing Skills Pocketbook describes a 3-phase approach to planning, preparing and polishing written communications for the modern business world. Central to the planning phase is a clear understanding of why you are writing and who you are writing for. The book guides you through the planning process and shows you how to test your approach. The second phase, preparation, demonstrates how to write clear, concise and compelling texts using the authors' eight golden rules. There is advice too on how to present and illustrate your written material to best effect, including the most commonly asked questions on punctuation. Don't be too hasty to send your letter, email or report. Take time to check it thoroughly using the book's '11-point critiquing checklist' and 'top tips for proof-reading'. This is the final, polishing phase. The Writing Skills Pocketbook is your essential guide to writing confidently, swiftly and with greater impact.
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: * Win over tough crowds * Organize a coherent narrative * Create powerful messages and visuals * Connect with and engage your audience * Show people why your ideas matter to them * Strike the right tone, in any situation
Stand and Deliver gives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn...* How to identify your authentic self so that you project an original and unique style * How to win over any audience in ONE MINUTE * A 5-point checklist that will make stage fright disappear * A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) * The renowned "Magic Formula" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it * The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliver is packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.
- RRP £8.99
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This book is an invaluable handbook for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or undertaking their first refereeing assignments. In clear, concise language -- a model in itself -- William Thomson describes how to make written and oral presentations both engaging and efficient. Declaring "I would certainly take up arms for clarity, simplicity, and unity," Thomson covers the basics of clear exposition, including such nuts-and-bolts topics as titling papers, writing abstracts, presenting research results, and holding an audience's attention. This second edition features a substantial new chapter, "Being a Graduate Student in Economics," that offers guidance on such essential topics as the manners and mores of graduate school life, financial support, selecting an advisor, and navigating the job market. The chapter on giving talks has been rewritten to reflect the widespread use of presentation software, and new material has been added to the chapter on writing papers.
Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. * Master the art of communication and build rapport * Raise your profile and manage your reputation * Develop strategic relationships and grow your network * Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
- RRP £10.99
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People - friends, family members, colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now we can do something about it. "Liespotting" links three disciplines - facial recognition training, interrogation training and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions. Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations.
- RRP £11.99
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Part of the "Smart Skills" series, "Presentations" provides all you need to know to get the most out of presentations. The guide is a must for any employee, manager, freelancer or business owner. Good presentation skills are essential for any person to succeed in business whether to secure new clients, showcase new projects, staff motivation or for business planning. Getting them right can make or break your career and project. This easy to follow, succinct book provides all you need to know to get ahead.
- RRP £12.99
Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.
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The fast-track MBA in communication Imagine having instant access to the world's smartest thinking on human communication - and being shown exactly what to do to guarantee that all of your communication is right, every time. Communication Genius makes it easy to apply the scientific facts that researchers know about communication to the real world. 40 chapters based on cutting-edge business and psychology research projects reveal what works and what doesn't work when we interact with each other. Each of the 40 chapters is a mini-masterclass in communicating better, explaining the research and showing you how to apply it for yourself to improve your own communication skills. Too often, conventional wisdom says one thing while research says another. Communication Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better all-round communicator. With chapters on body language, emotional intelligence, neuro-linguistic programming (NLP), presentations, mimicry, groupthink and the latest neuroscience, Communication Genius explodes some myths and gives you the best that science has to offer on communication. Quick to read and intensely practical, this book will bring a little communication genius into your day. 'A must read if you want to communicate better' Professor Sir Cary Cooper, Manchester Business School, University of Manchester 'Required reading for anyone seeking to better their communication skills in the workplace and otherwise' Dr Anastasia P. Rush, Clinical Psychologist, CEO HELLAS EAP (Greece) 'Calls into question accepted 'beliefs' (Maslow's hierarchy) and introduces the reader to an array of new theories from "IQ" racism to the Obama effect' Kate Nowlan, Chief Executive, CiC Employee Assistance, Fellow Royal Society of Arts (FRSA) 'Tony has done a fantastic job in pulling together an amazing number of articles and scientific studies and making them understandable to the lay person' Andrew Kinder, Chartered Counselling & Chartered Occupational Psychologist, Employee Assistance Professionals Association (EAPA -UK) Chair
- RRP £12.99
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
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A fresh take on the vital business skill of networking Networking is something that many of us dread and try to avoid at all costs. But no longer the sole remit of sales people, it has become a vital business skill for us all. Expected to negotiate effectively through our careers, social lives and online presence, networking 24/7 has become a real challenge. Many experts believe that you need to be super confident or a brilliant presenter in order to network to the best of your ability but networking has changed. Let Stefan Thomas show you how to take a fresh look at Networking 2.0 and teach you how networking is no longer just something we do with other people and it's no longer an activity, it's a new way of thinking and acting. Instant Networking will show you how to build networking into all that you do, whether you're self-employed, fresh out of education and ready to take on the world or just ready to make your presence known. Learn how to: * Combine networking, social media, marketing, and sales skills to give a full picture of how to network effectively * Explore how to establish your personal brand * Build networking into your existing day-to-day activities * Deal with the key challenges people face at networking events
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Develop Your Presentation Skills offers step-by-step realistic advice to improve your confidence, prepare effectively and nail that presentation. Going beyond just handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. It includes practical help with unpicking the original brief, understanding just what the audience wants, facing your performance demons and constructing compelling content that will keep your audience rapt with attention. Complete with anecdotes and expert input to help you avoid disaster, this new edition also includes two brand new chapters, which help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. Develop Your Presentation Skills will help you find your voice and use it with style; to inform, to persuade, to impress. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
- RRP £9.99
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How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively. Full of checklists, exercises and real life examples, this new edition also contains content on how to write succinctly and with impact across different mediums. How to Write Reports and Proposals will help you to put over a good case with style. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
- RRP £9.99
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A new book from James Borg - on what to say and how to say it - so you can get more from the way you talk. All the day-to-day conversations that you have in your private and working life result in a particular outcome. How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point? Make no mistake - talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkability provides tried and tested suggestions to help you get your points across and make things happen.
- RRP £12.99
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How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand. how to: give a great presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts. The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.
- RRP £6.99
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