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If you want to improve your business skills, look no further than our fantastic range of business and presentation books.

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Business Communication & Presentation

If you want to improve your business skills, look no further than our fantastic range of business and presentation books.

  • Messengers

    Stephen Martin

    Product Code: BZOZT
    Hardback
    Why are self-confident ignoramuses so often believed? Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person's height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying? When deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us. In this ground-breaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person's appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ. And they demonstrate how the tiniest of signals - from the shoes we wear, to the pitch of our voice and the warmth of our smile - can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say. Above all, Martin and Marks show how looking and sounding right is often far more persuasive than actually being right. In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger is the Message.
    • £16.00
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  • HBR's 10 Must Reads on Communication

    Harvard Business Review

    Product Code: BCAUQ
    Paperback
    NEW from the bestselling HBR's 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact--no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: * Pitch your brilliant idea--successfully * Connect with your audience * Establish credibility * Inspire others to carry out your vision * Adapt to stakeholders' decision-making styles * Frame goals around common interests * Build consensus and win support Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
    • £16.99
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  • Never Split the Difference

    Chris Voss

    Product Code: AXKJY
    Paperback
    "This book blew my mind." (Adam Grant, bestselling author of Originals). A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. "Filled with insights that apply to everyday negotiations." (Business Insider). "Chris Voss has few equals when it comes to high-stakes negotiations. Whether for your business or your personal life, his techniques work." (Joe Navarro, former FBI Special Agent and bestselling author of What Every BODY is Saying).
    • £7.99
    • RRP £9.99
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  • The Trust Manifesto

    Damian Bradfield

    Product Code: CAXPI
    Paperback
    If you could reinvent the internet now, what would it look like? 'A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all' Stephen Fry "Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times." Sir Ken Robinson, Educator, New York Times Bestselling Author From the moment Alexa wakes you up, you glance at your Apple watch, check social media, app-order your daily coffee and navigate your way to work, your data is being collected. In this new digital landscape unfurling around us, data is the new oil and you're the oil well. We're living in an extraordinary age: the age of trust. We trust the language of algorithms and the intentions of tech giants. The Trust Manifesto is for anyone how has started to question that trust; who worry where it might end, who fear 'The Black Mirror Effect'. It is for those who wonder what an alternative internet would look like, built on trust, that works for all of us.
    • £11.99
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  • The Six Conversations of a Brilliant Manager

    Alan J. Sears

    Product Code: BZUFK
    Paperback
    In The Six Conversations of a Brilliant Manager, Alan J. Sears distils over 20 years' experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner - as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 - What can you do about that? Conversation #2 - Who should really own this? Conversation #3 - How should we be behaving? Conversation #4 - Who's really doing this? Conversation #5 - Where are we heading? Conversation #6 - How are we doing? This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.
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  • Lead Successful Projects

    Antonio Nieto-Rodriguez

    Product Code: BZSAE
    Paperback
    Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress? Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs. Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.
    • £7.19
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  • How to Write Effective Business English

    Fiona Talbot

    Product Code: BZLEW
    Paperback
    Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong. Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.
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  • It's Not You, It's the Workplace

    Alton B. Harris

    Product Code: BZJED
    Hardback
    Why is it that many women believe that working with other women is harder than working with men? A clue: it's not because women actually are harder to work with. After decades of working to help women to succeed at work, Andie Kramer and Al Harris noticed the same thing over and over again: Women's relationships with other women are causing conflict in the workplace and this is hindering careers across the board. Their research demonstrates that at the root of these clashes lie stereotypes, toxic assumptions and societal expectations about how women should behave. Through extensive research and hundreds of interviews, Andie and Al have identified the most fraught scenarios of women working for, working with, supervising, and collaborating with other women. It's Not You, It's the Workplace provides practical, immediately usable techniques that will allow women to develop strong networks that will foster their career success and organizations to structure their policies and practices - unlocking the potential of women in team situations. The companies that succeed in the future will be those where bias no longer blocks women's career satisfaction or advancement to leadership.
    • £16.00
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  • Flip the Script

    Oren Klaff

    Product Code: BZGTS
    Paperback
    This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
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  • Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications

    Harriet Diamond

    Product Code: BZAHI
    Paperback
    The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements-both internal and external-are critically important for your company's day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for: Describing new products and servicesExplaining hiring proceduresDetailing a new strategic focusAnnouncing relocation or expansionArticulating mergers and strategic partnerships
    • £11.19
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  • Experience-Centric Organization, The

    Simon Daid Clatworthy

    Product Code: BYNBB
    Paperback
    Is your organization prepared for the next paradigm of customer experience or will you be left behind as organizations gear up to compete at a totally new level of customer experience? With this practical guide, executives will learn how to turn their companies into experience-centric organizations, where technology platforms, organizational structures, and strategic alliances are aligned towards the development and delivery of exceptional experiences. Author Simon Clatworthy provides a structure and a process for transforming your organization, so that you can lead through experience, both towards your customers and internally within your organization.
    • £31.99
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  • Develop Your Presentation Skills

    Theo Theobald

    Product Code: BYHTR
    Paperback
    Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the way. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention. Complete with anecdotes and expert input to help you avoid disaster, Develop Your Presentation Skills also includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
    • £7.99
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  • How to Write Reports and Proposals

    Patrick Forsyth

    Product Code: BYHTP
    Paperback
    How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business, and this book provides practical advice on how to impress, convince and persuade your colleagues or clients. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
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  • Speak Up

    Megan Reitz

    Product Code: BYGQZ
    Paperback
    "A powerful book on an important topic. Speak Up helps us understand the subtle elements that contribute to our holding back valuable ideas and observations. Their TRUTH framework - which is as practical as it is rigorous - identifies essential elements to help individuals find their voice. " Amy Edmondson, Professor, Harvard Business School, Author, The Fearless Organization (Wiley, 2019) What you say or don't say in a conversation can have life-defining consequences on ourselves and those around us. Speak Up helps you to navigate power differences so you can speak up with confidence and enable others to find their voice in a way that will be heard. Our day-to-day conversations define how we see ourselves and how we're seen. The choices we make about what to say and who to say it to are decisive factors in whether we get promoted, or side-lined. Whether we steer clear of trouble, or find ourselves in it up to our necks. With daily scandals hitting the headlines and the continuous need to innovate to survive, creating a more honest, open, fulfilling and productive workplace has never been more pressing. Our conversational choices harness the ideas and intelligence of the people we work with, or result in that revolutionary concept never seeing the light of day. They make us feel proud or ashamed of ourselves for what we have or have not said. They cause us to flourish and feel motivated, or result in us feeling dissatisfied and resentful. Speak Up helps you to navigate power differences and speak up with confidence in a way that you will be heard. But it's no good speaking up if there isn't anyone listening so we also help you to understand how your power enables others to speak up and how it might silence them.
    • £11.99
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  • Inspirators

    Pete Cohen

    Product Code: BYADR
    Paperback
    Leadership is the most valuable commodity in the world. There has never been a more important time to bring forth leaders who can stand up and make a difference. Inspirators is the route map to leadership in a new age - an age where leaders are no longer dictators, but visionaries and motivators. They are at the top of their game and inspire others to be at the top of theirs too. This book sets out to prove that leaders are not born but made. They are made through coaching and by going on a journey - the Leaders Journey. It shows exactly what great leaders do every day to inspire others. This isn't a book that you just read. This is a book that you apply. This is a book to put your heart and soul into and, when you do, you will not only become incredible, you will become an Inspirator.
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  • Five Stars

    Carmine Gallo

    Product Code: BXZTE
    Paperback
    How to get to master the art of persuasion - from the bestselling author of Talk Like Ted. 'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business.' Financial Times (Business Book of the Month) Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, you will learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
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  • Taking Minutes of Meetings

    Joanna Gutmann

    Product Code: BXXPV
    Paperback
    Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility. Taking Minutes of Meetings is an easy to read 'dip-in, dip-out' guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
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  • Improve Your Communication Skills

    Alan Barker

    Product Code: BXXPS
    Paperback
    Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 5th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. Better communication skills will have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport, developing your skills of persuasion, giving effective presentations, writing excellent emails, letters and reports, and networking successfully. With the help of Improve Your Communication Skills, you will be able to get your message across - every time. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
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  • Dealing with Difficult People

    Roy Lilley

    Product Code: BXXOY
    Paperback
    Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoid horrible situations and keep your cool. By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. Updated for 2019, this 4th edition of the best-selling Dealing with Difficult People features practical exercises, useful templates, and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
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  • Your Guide to Public Speaking

    Amanda Hennessey

    Product Code: BXWYB
    Paperback
    Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd-whether it's a wedding party, an awards ceremony, or even doing a presentation in the office-is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there's no need to fear public speaking a second longer. This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed-and more!-you'll find everything you need to become a speech master in no time at all. From preparing for a video conference, rallying for support for a cause that's important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.
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  • Super Thinking

    Gabriel Weinberg

    Product Code: BXVGD
    Paperback
    Turn yourself into a superthinker and make the right decisions every time. You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. - Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile. - Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going. - Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'. - Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras. Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.
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  • What It Takes

    Raegan Moya-Jones

    Product Code: BXIUO
    Paperback
    'I didn't have a burning desire to make a product for mums. I didn't have a burning desire to make a product at all. My moti-vation was to be the master of my own destiny, to work for my-self rather than 'the man.' If someone told me before I started my business that my cofounder would bail, that I'd be on the brink of bankruptcy and that I'd get into a jumbled mess with my investors-all while raising four daughters-would I still have done it? Hell yeah. But that's because I'm a loud and feisty Aussie chick. If you're reading this, you probably have some guts too. Believe me, I was never supposed to be an entrepreneur. I was just another thirty-something full-time corporate cog, wife and mother who didn't know a damn thing about business. But I knew in my bones that aden + anais, a boutique swaddle company my friend and I thought up on the floor of my baby's nursery, would be successful. And, would you look at that, I was right. I'm here to tell you, that you do have what it takes to start a business, change careers, be successful-and maybe even tell your micromanaging boss to go shove it. I succeeded, despite all the odds and curveballs thrown my way, and you can too. You don't need an MBA, you just need an idea you believe in, the ability to work your arse off and a desire to learn more. So get ready to check your doubts at the door and jump in.
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  • Believe. Build. Become.

    Debbie Wosskow

    Product Code: BXGYY
    Paperback
    Want to be your own boss? Or want to be THE boss? Start here. Believe. Build. Become. is a hands-on manual designed to help any woman develop the skills and mindset she needs to become a successful leader. Based on the AllBright Academy courses created by entrepreneur Debbie Wosskow (OBE, Founder of Love Home Swap) and leading businesswoman Anna Jones (former CEO of Hearst), Believe. Build. Become. offers a chapter-by-chapter system for readers to work through, focusing on the skills and confidence required to master the mindset of leadership. Debbie and Anna also reveal their own journeys to success - the gritty reality, the lessons learned and how they really got to the top. This is an inspirational, practical and accessible guide to becoming the boss you want to be.
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  • Being You

    Maggie Eyre

    Product Code: BXGDA
    Paperback
    Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique - because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands - from Oprah Winfrey to Roger Federer - on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.
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