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Our comprehensive range of business innovation books will give you all the advice and guidance you need to make your business a success. They’re perfect guides for starting your own business.

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Business Innovation Books

Our comprehensive range of business innovation books will give you all the advice and guidance you need to make your business a success. They’re perfect guides for starting your own business.

  • BXKCN

    Make, Think, Imagine (Hardback)

    John Browne

    Today's unprecedented pace of change leaves many people wondering what new technologies are doing to our lives. Has social media robbed us of our privacy and fed us with false information? Are the decisions about our health, security and finances made by computer programs inexplicable and biased? Will these algorithms become so complex that we can no longer control them? Are robots going to take our jobs? Will better health care lead to an ageing population which cannot be cared for? Can we provide housing for our ever-growing urban populations? Will we all be terrorised by autonomous drones that can identify and kill us, one by one? And has our demand for energy driven the Earth's climate to the edge of catastrophe? John Browne argues that we need not and must not put the brakes on technological advance. Civilisation is founded on engineering innovation; all progress stems from the human urge to make things and to shape the world around us, resulting in greater freedom, health and wealth for all. Drawing on history, his own experiences and conversations with many of today's great innovators, he uncovers the basis for all progress and its consequences, both good and bad. He argues compellingly that the same spark that triggers each innovation can be used to counter its negative consequences. Make, Think, Imagine provides an eloquent blueprint for how we can keep moving towards a brighter future.
    • £20.00
    • RRP £25.00
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  • BXIUQ

    How to Have a Happy Hustle (Paperback)

    Bec Evans

    How to Have a Happy Hustle shares the `secrets' and skills of innovation experts and startup founders to help you make your ideas happen. If you're looking for fulfilment outside the day job, have an idea but don't know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. There's no getting away from it - hustling is hard work - but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you'll find what makes you happy as you build your side hustle.
    • £11.29
    • RRP £12.99
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  • BUOZD

    Superhuman Innovation (Paperback)

    Chris Duffey

    Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
    • £11.99
    • RRP £14.99
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  • BQIUX

    Finding My Virginity (Paperback)

    Sir Richard Branson

    Never lose the thrill of trying something for the first time. Now updated with new chapters, as Richard reveals the secrets behind the game-changing Virgin Hyperloop, and reaches for the stars with Virgin Galactic. Fifty years ago, Sir Richard Branson started his first business. In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. Following on from where bestselling Losing My Virginity left off at the dawn of the new millennium, Finding My Virginity reveals how Branson created 12 different billion dollar businesses and hundreds more companies across dozens of sectors, whilst breaking world records on land, sea and air. It takes us behind the scenes as Sir Richard Branson creates the world's first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Join Sir Richard as he juggles working life with raising his children Holly and Sam, building a marriage with his wife Joan and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind adventures and run-ins with everyone from Bill Gates and Kate Moss to Nelson Mandela and Barack Obama. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st century, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.
    • £9.09
    • RRP £9.99
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  • AKHKW

    Jony Ive (Paperback)

    Leander Kahney

    Jony Ive by Leander Kahney gives readers an intimate look at how the legendary British designer made Apple iconic. With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. "Sheds new light on technology's most-watched design team". (Observer). "A real pleasure". (GQ). Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
    • £9.79
    • RRP £10.99
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  • BZBUR

    Ask (Paperback)

    Ryan Levesque

    Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions... and the right questions are not what you might expect. Introducing Ask: the most powerful way to discover exactly what people want to buy, and how to give it to them - and in a way that makes people fall in love with you and your company. The proven, repeatable (yet slightly counterintuitive) Ask Method has quietly generated over $100 million in online sales across 23 different industries, and counting. In this tell-all book, Ryan Levesque reveals this exact method step-by-step, as well as the unusual story behind its discovery. Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income-while creating a mass of raving fans in the process-simply by asking the right questions in a surprisingly different way. 'Ryan has uncovered some enormous misunderstandings about human buying behavior and then utilized his neuroscience background to create this game-changing marketing and survey strategy. Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!' - Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems 'Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Like that masterpiece, Ask gives us a new paradigm for understanding human behavior at the deepest level, which gives rise to a more intelligent and profitable way to sell almost anything. Ryan Levsque will go down in history as the marketer who used his background to change the way products and services are sold online.' - Brian Kurtz, business builder of Boardroom Inc. and serial direct marketer
    • £10.39
    • RRP £12.99
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  • BYNPI

    Return on Courage (Hardback)

    Ryan Berman

    Ryan Berman has spent the last two years studying the most courageous people and leaders on the planet. So what do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino's all have in common? They have each liberated themselves or their companies from what they once were to master truly courageous feats in life and business. Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there's a lack of urgency across the board in most organizations to address this callous reality. Return on Courage (ROC) is your go-to courage instructional manual that helps you attack and shrink business fears head-on. Learn how to relentlessly play offense, drive change, and transform into a Courage Brand (R). ROC can be your secret weapon to maximizing your ROI. Any business, being, or brand can return on the courage platform. Return on Courage shows you how
    • £15.99
    • RRP £19.99
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  • BYHTN

    Human/Machine (Paperback)

    Daniel Newman

    Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.
    • £11.69
    • RRP £14.99
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  • BXXVA

    Innovator's DNA, Updated, with a New Preface (Hardback)

    Jeff Dyer

    A new classic, recommended by leaders and media around the world In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying the winning behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce--Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how. Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.
    • £25.00
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  • BXMGA

    Michael O'Leary (Paperback)

    Matt Cooper

    Financial Times Business Book of the Month September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business. 'Fascinating book ... very comprehensive' Eamon Dunphy, The Stand 'An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going' Sunday Business Post 'A frequently enlightening unauthorised biography ... entertaining' Irish Independent 'In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject' Book of the Month, The Financial Times
    • £7.99
    • RRP £9.99
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  • BXKJD

    Disrupt! (Paperback)

    James Bidwell

    C ompiled by Springwise, the global innovation discovery engine, Disrupt! explains and highlights the best, most disruptive and most useful innovation ideas of the 21st Century. The book shares which themes underpin their success and which ideas can best be used to drive creativity in your workplace, office or industry. Springwise has a huge online readership (700k page impressions a month, 31k FB followers, 62k Twitter followers and an email database of 160k names) and a reputation as the number one engine for collating and sharing cutting edge business ideas. Dan Pink describes Springwise as: 'An amazing roundup of new business ideas and surprising business models from around the world'. Seth Godin says: 'Almost too good to share!' This attractively designed book draws on their vast archive and the expertise of their editorial team to create a practical, themed overview of contemporary innovation with simple, implementable strategies for bringing more creativity to your business or idea and more disruption to your industry. It is an indispensable handbook to modern innovation.
    • £11.99
    • RRP £14.99
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  • BXIOX

    Invest for Good (Hardback)

    Mark Mobius

    Investors are placing increased emphasis on capital allocation methods to achieve their desired social, environmental and financial objectives, and are targeting investments that not only facilitate economic growth in countries around the world but also do good in terms of aiding human development - from cleaner environments to safer products and better employment practices. At the same time, there is considerable evidence that if companies adhere to ESG (Environment, Social, Governance) standards, they will outperform companies who do not. But how do individuals - rather than institutional investors - invest using ESG criteria? And just how complex are the procedures? This new book, written by investment guru Mark Mobius and his expert team, is full of entertaining and informative anecdotes from the authors' day-to-day experiences in the world of sustainable investment. Readers will gain a clearer understanding of what sustainable investment actually means, the positive effects it can have on businesses and societies, what to look for in order to identify sound and sustainable investment opportunities, and how to balance sustainable investing with good returns.
    • £15.19
    • RRP £18.99
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  • BXHAM

    Cracking Complexity (Hardback)

    David Komlos

    Foreword by: Marshall Goldsmith, #1 NY Times bestselling author, Thinkers50-#1 Executive Coach and the only two-time #1 Leadership Thinker in the World Complexity has met its match! Today, organizations are grappling with ambiguity, volatility and paradox surrounding the challenges they face. This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one-at-a-time over months, sometimes even years and nearly always in a linear fashion. It's like setting a pot of water on "low" and waiting for it to boil. To solve the seemingly intractable challenges that leaders bang their heads against for months - to get the metaphorical water to boil - you must generate a high amount of heat very quickly. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization's toughest challenges in mere days.
    • £20.00
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  • BWVDF

    The Space Barons (Paperback)

    Christian Davenport

    The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.
    • £11.19
    • RRP £13.99
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  • BWUGU

    Seizing the White Space (Hardback)

    Mark W. Johnson

    Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.
    • £25.00
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  • BWKFF

    The Creative Thinking Handbook (Paperback)

    Chris Griffiths

    Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
    • £11.99
    • RRP £14.99
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  • BWIMD

    Tim Cook (Paperback)

    Leander Kahney

    'With Steve Jobs's passing, Apple can survive, but it won't prevail.' - Forbes, October 2011 In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
    • £11.99
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  • BWEPB

    How to be a Smart Woman in STEM (Paperback)

    Gabriela Mueller Mendoza

    The world needs more women in STEM! Increasing the presence of women in STEM is a business imperative. It is key to encourage women to study these fields and to go for jobs in STEM, it is a smart business decision. When women climb the leadership ladder, they add tremendous value to the organisation they work for and become role models for the next generation of women. Keeping smart women in STEM careers and getting them promoted is a number one priority for diversity leadership expert Gabriela Mueller Mendoza. This book is a goldmine of ideas and strategies to achieve that as we enter the 4th Industrial Revolution.
    • £14.19
    • RRP £14.99
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  • BWDHD

    Managing IT Projects For Business Change (Paperback)

    Jeff Morgan

    This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. It does this by focusing on setting projects up for success and emphasising the importance of understanding the business context. It shows project managers and owners how to guide difficult projects home when mere excellence of technique or blind adherence to procedures would leave them at sea.
    • £34.89
    • RRP £34.99
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  • BVVLN

    Trend-Driven Innovation (Paperback)

    Henry Mason

    Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: * How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. * Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. * How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
    • £19.99
    • RRP £24.99
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  • BVHAO

    The Startup Way (Paperback)

    Eric Ries

    Winner of the Business Book Awards 'Thought Leader' category ----- With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
    • £11.99
    • RRP £14.99
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  • BUYDS

    Growth IQ (Paperback)

    Tiffani Bova

    'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small. Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
    • £11.99
    • RRP £14.99
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  • BUWUK

    Becoming a 3D CEO (Paperback)

    Luis Alvarez Satorre

    Change is the new normal. Disruption is affecting all our businesses. New leaders are required to deal with the challenges and opportunities of a global digital world. This book is a pragmatic guide based on personal stories and the experiences of a 3D CEO. Learn the core skills to become one of those leaders. Read it, enjoy it, apply it.
    • £11.99
    • RRP £14.99
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  • BURVA

    The Diversity Bonus (Paperback)

    Scott E. Page

    How businesses and other organizations can improve their performance by tapping the power of differences in how people think What if workforce diversity is more than simply the right thing to do? What if it can also improve the bottom line? It can. The Diversity Bonus shows how and why. Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments, makes a clear and compelling practical case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls "diversity bonuses." These bonuses include improved problem solving, increased innovation, and more accurate predictions--all of which lead to better results. Drawing on research in economics, psychology, computer science, and many other fields, The Diversity Bonus also tells the stories of businesses and organizations that have tapped the power of diversity to solve complex problems. The result changes the way we think about diversity at work--and far beyond.
    • £13.89
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