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Our advertising books will teach you everything you need to know about successfully promoting businesses through adverts.

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Advertising Books

Our advertising books will teach you everything you need to know about successfully promoting businesses through adverts.

  • BXZWB

    Blah! Blah! Blah! (Paperback)

    Dave Buonaguidi

    Dave Buonaguidi has been a maverick in the advertising world for over 30 years. This book is a rambling journey through his diverse career, from small London ad agencies to top multinationals. Along the way he co-founded four creative agencies, found success as a print artist and now works as a business adviser to start-ups and a public speaker. Over the years Dave has learnt a thing or two about how to build a strong team that turns out outstanding work. His story shows that working your bollocks off pays dividends, that if you're nice and good, interesting projects will come your way, that everything gets better when you're having fun and that doing great work is f**king hard. He also reveals what makes a good pitch, what makes somewhere a great place to work and who and how to hire. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.
    • £19.49
    • RRP £20.00
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  • BXKXI

    Ultimate Guide to Amazon Advertising (Paperback)

    Timothy Seward

    The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.
    • £15.19
    • RRP £15.99
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  • BWRLL

    The Fundamentals of Creative Advertising (Paperback)

    Ken Burtenshaw

    The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
    • £26.99
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  • BWMVY

    The Art of the Pitch (Hardback)

    Peter Coughter

    Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
    • £17.99
    • RRP £18.99
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  • BWIUC

    Madison Avenue Manslaughter (Paperback)

    Michael Farmer

    The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
    • £10.39
    • RRP £12.99
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  • BWCPD

    The Recommender Revolution (Paperback)

    Jan Van den Bergh

    Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticise products and services based on their own experience are the real advertisers of today. Human media is replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. 'The Recommender Revolution' gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.
    • £27.00
    • RRP £30.00
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  • BVXAE

    No B.S. Guide to Brand-Building by Direct Response (Paperback)

    Dan S. Kennedy

    Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
    • £11.39
    • RRP £11.99
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  • BVRCD

    Agency (Hardback)

    R. Webb

    This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
    • £15.19
    • RRP £15.99
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  • BVAMI

    Posters: The Sea Voyage (Hardback)

    Paolo Piccione

    A continuation of Silvana Editoriale's Posters series, this volume presents the most significant examples of advertising graphics produced by Italian shipping companies between 1885 and 1965. The graphics range from the advertising produced for the first steam ships of the 1880s to those for the ocean liners of the 1920s, cruise liners of the 1930s and, finally, those for the last transatlantic lines in the 1960s. Posters: The Sea Voyage collects placards, posters, announcements, advertising leaflets, brochures and pamphlets produced to promote passenger ships, cruises, sea journeys and Atlantic crossings. In addition to identifying these graphics, text by architect and scholar Pablo Piccione contextualises and historicises the development of Italian graphic styles and tastes. Text in English and Italian.
    • £31.50
    • RRP £35.00
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  • BUGCE

    Creative Blindness (And How To Cure It) (Paperback)

    Dave Trott

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
    • £11.99
    • RRP £14.99
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  • BSYEV

    The Contagious Commandments (Hardback)

    Paul Kemp-Robertson

    Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
    • £11.99
    • RRP £14.99
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  • BSWWO

    How to Get to Great Ideas (Hardback)

    Dave Birss

    The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.
    • £11.99
    • RRP £14.99
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  • BSBDR

    A Cannes Lions Jury Presents: The Art of Branded Entertainment (Paperback)

    PJ Pereira

    Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror. Contributors to 'The Art of Branded Entertainment': Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Pascoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoyo Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
    • £15.89
    • RRP £20.00
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  • BRJEV

    The Book 2018 (Hardback)

    Creative Belgium

    Great ad ideas are all around us. This book honours the greatest Belgian ad men of the past year, those who have succeeded in digging up the most innovative and creative campaigns, in a plethora of different media. The Book 2018 contains the winners and shortlisted projects of the awards given out annually by Creative Belgium. Covering over ten categories, this book is a tribute to the leanest ads, to the most successful ideas, and to the unrelenting creativity of Belgium's finest ad men and women.
    • £26.99
    • RRP £29.95
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  • BQDSY

    ADG Laus Awards 2017 (Paperback)

    ADG-FAD

    The ADG Laus Awards are Spain's most prestigious annual prizes in graphic design and communication. They recognize the best projects from over fifty sections that are divided into five categories: Graphic Design, Digital, Advertising, Audiovisual, and Student. To celebrate the awards, this book provides a current overview of the design world's talent, innovation, excellence, and conceptual and formal quality. This volume is divided in two parts. The first pays homage, through extensive profiles, to two icons: Enric Aguilera, the recipient of the Honorary Laus in recognition of his career in graphic design and art direction, and Camper, the famous footwear company, which won the Laus Companies & Institutions award for this global brand's support for all aspects of design. The second part documents this year's Grand Laus awards, which recognized some particularly extraordinary projects in the Student and Audiovisual categories. It also covers the Aporta awards, which pay tribute to projects that have an especially significant impact on society. Finally, on the other side of the book, readers will find all the winners of Laus Gold, Silver, and Bronze awards.
    • £20.00
    • RRP £25.00
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  • BQBQS

    Copywriting Made Simple (Paperback)

    Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You'll learn how to... * Write clearly, simply and engagingly * Choose a killer headline and a strong structure * Use 20 proven strategies for creative copywriting * Harness the power of persuasion and psychology * Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. "Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher. "Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.
    • £11.99
    • RRP £14.99
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  • BPKKK

    Story (Hardback)

    Robert McKee

    Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
    • £15.89
    • RRP £19.99
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  • BJLMP

    Ogilvy on Advertising (Paperback)

    David Ogilvy

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
    • £12.39
    • RRP £14.99
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  • BJHXB

    The Adweek Copywriting Handbook (Paperback)

    Joseph Sugarman

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
    • £15.19
    • RRP £18.99
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  • BHDLX

    Creative Strategies (Hardback)

    Mario Pricken

    An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.
    • £31.29
    • RRP £36.00
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  • BHAQA

    The Attention Merchants (Paperback)

    Tim Wu

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
    • £7.99
    • RRP £9.99
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  • BFHAS

    Show Sold Separately (Paperback)

    Jonathan Gray

    It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
    • £20.99
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  • BDMUF

    Remaking the News (Hardback)

    Israel Rodriguez-Giralt

    The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism have shifted their focus to the role of technology. In Remaking the News, leading scholars chart the future of studies on technology and journalism in the digital age. These ongoing changes in journalism invite scholars to rethink how they approach this dynamic field of inquiry. The contributors consider theoretical and methodological issues; concepts from the social science canon that can help make sense of journalism; the occupational culture and practice of journalism; and major gaps in current scholarship on the news: analyses of inequality, history, and failure. ContributorsMike Ananny, C. W. Anderson, Rodney Benson, Pablo J. Boczkowski, Michael X. Delli Carpini, Mark Deuze, William H. Dutton, Matthew Hindman, Seth C. Lewis, Eugenia Mitchelstein, W. Russell Neuman, Rasmus Kleis Nielsen, Zizi Papacharissi, Victor Pickard, Mirjam Prenger, Sue Robinson, Michael Schudson, Jane B. Singer, Natalie (Talia) Jomini Stroud, Karin Wahl-Jorgensen, Rodrigo Zamith
    • £29.99
    • RRP £30.00
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  • BDMHD

    Worried About the Wrong Things (Hardback)

    S.Craig Watkins

    It's a familiar narrative in both real life and fiction, from news reports to television storylines: a young person is bullied online, or targeted by an online predator, or exposed to sexually explicit content. The consequences are bleak; the young person is shunned, suicidal, psychologically ruined. In this book, Jacqueline Ryan Vickery argues that there are other urgent concerns about young people's online experiences besides porn, predators, and peers. We need to turn our attention to inequitable opportunities for participation in a digital culture. Technical and material obstacles prevent low-income and other marginalized young people from the positive, community-building, and creative experiences that are possible online. Vickery explains that cautionary tales about online risk have shaped the way we think about technology and youth. She analyzes the discourses of risk in popular culture, journalism, and policy, and finds that harm-driven expectations, based a privileged perception of risk, enact control over technology. Opportunity-driven expectations, on the other hand, based on evidence and lived experience, produce discourses that acknowledge the practices and agency of young people rather than seeing them as passive victims who need to be protected. Vickery first addresses how the discourses of risk regulate and control technology, then turns to the online practices of youth at a low-income, minority-majority Texas high school. She considers the participation gap and the need for schools to teach digital literacies, privacy, and different online learning ecologies. Finally, she shows that opportunity-driven expectations can guide young people's online experiences in ways that balance protection and agency.
    • £26.99
    • RRP £27.00
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