Read more

Learn how to successfully run your own business using our collection of small business and self-employment books. Whether you're starting a company or want to expand your small business, our range of business strategy books and guides will provide you with all the information you need.

Read less

Small Business & Self-Employment Books

Learn how to successfully run your own business using our collection of small business and self-employment books. Whether you're starting a company or want to expand your small business, our range of business strategy books and guides will provide you with all the information you need.

  • BRPUE

    Making & Marketing a Successful Art & Craft Business (Paperback)

    Fiona Pullen

    A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt.
    • £11.29
    • RRP £12.99
    • Save £1.70
    More info
  • BZBUR

    Ask (Paperback)

    Ryan Levesque

    Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions... and the right questions are not what you might expect. Introducing Ask: the most powerful way to discover exactly what people want to buy, and how to give it to them - and in a way that makes people fall in love with you and your company. The proven, repeatable (yet slightly counterintuitive) Ask Method has quietly generated over $100 million in online sales across 23 different industries, and counting. In this tell-all book, Ryan Levesque reveals this exact method step-by-step, as well as the unusual story behind its discovery. Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income-while creating a mass of raving fans in the process-simply by asking the right questions in a surprisingly different way. 'Ryan has uncovered some enormous misunderstandings about human buying behavior and then utilized his neuroscience background to create this game-changing marketing and survey strategy. Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!' - Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems 'Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Like that masterpiece, Ask gives us a new paradigm for understanding human behavior at the deepest level, which gives rise to a more intelligent and profitable way to sell almost anything. Ryan Levsque will go down in history as the marketer who used his background to change the way products and services are sold online.' - Brian Kurtz, business builder of Boardroom Inc. and serial direct marketer
    • £10.39
    • RRP £12.99
    • Save £2.60
    More info
  • BYKLB

    I'm Worth More (Paperback)

    Rob Moore

    Anyone can look successful with the right watch on their wrist or car parked in the driveway - but what is real success, and how much are you really worth? In this fascinating, liberating book bestselling author and Rob Moore takes you back to basics and examines how to realize your real value - your self esteem, your ambitions, your reputation and your income. No longer will you doubt your self, make self-defeating comparisons or make assumptions about how others see you - instead you will maximize your opportunities and love yourself for who you really are. Rob will show you that no matter what you think you're worth, you're worth more.
    • £10.39
    • RRP £12.99
    • Save £2.60
    More info
  • BXIUO

    What It Takes (Paperback)

    Raegan Moya-Jones

    'I didn't have a burning desire to make a product for mums. I didn't have a burning desire to make a product at all. My moti-vation was to be the master of my own destiny, to work for my-self rather than 'the man.' If someone told me before I started my business that my cofounder would bail, that I'd be on the brink of bankruptcy and that I'd get into a jumbled mess with my investors-all while raising four daughters-would I still have done it? Hell yeah. But that's because I'm a loud and feisty Aussie chick. If you're reading this, you probably have some guts too. Believe me, I was never supposed to be an entrepreneur. I was just another thirty-something full-time corporate cog, wife and mother who didn't know a damn thing about business. But I knew in my bones that aden + anais, a boutique swaddle company my friend and I thought up on the floor of my baby's nursery, would be successful. And, would you look at that, I was right. I'm here to tell you, that you do have what it takes to start a business, change careers, be successful-and maybe even tell your micromanaging boss to go shove it. I succeeded, despite all the odds and curveballs thrown my way, and you can too. You don't need an MBA, you just need an idea you believe in, the ability to work your arse off and a desire to learn more. So get ready to check your doubts at the door and jump in.
    • £11.99
    • RRP £14.99
    • Save £3.00
    More info
  • BXIKG

    My Back To Basics Business Bible (Paperback)

    Neeta Oza

    My Back-To-Basics Business Bible is a must-read A-Z guide for anyone in need of a confidence-boost when setting up a business, becoming an entrepreneur, or building a start-up. Those early days in a new business can be a steep challenge, and in this powerful little pocket-book, fitness entrepreneur, Neeta Oza, shares an indispensable mini-guide to how she helps herself during times of doubt, and times of delight. A must-read that you can dip in and out of without taking up too much of your precious time, this little book will lift up everyone who needs some words of comfort and advice during the tumultuous early days of entrepreneurship. My Back-To- Basics Business Bible is packed with pearls of wisdom the author has learnt from many people, near and far. Starting her own fitness business changed Neeta's life in many amazing ways, and she is constantly learning from this journey; all day, every day! Written as part of her own life journey, this powerful little book is packed with simple tips, ideas and supportive words, to potentially turn your life around. It is part of a Mini Mindset Series designed to help people at various stages of their lives, relationships and careers.
    • £4.79
    • RRP £5.99
    • Save £1.20
    More info
  • BWHFO

    Fintech, Small Business & the American Dream (Hardback)

    Karen G. Mills

    Small businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or "fintech," emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of Xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear. In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. This is a market that has been plagued by frictions: it is hard for a lender to figure out which small businesses are creditworthy, and borrowers often don't know how much money or what kind of loan they need. New streams of data have the power to illuminate the opaque nature of a small business's finances, making it easier for them to weather bumpy cash flows and providing more transparency to potential lenders. Mills charts how fintech has changed and will continue to change small business lending, and how financial innovation and wise regulation can restore a path to the American Dream. An ambitious book grappling with the broad significance of small business to the economy, the historical role of credit markets, the dynamics of innovation cycles, and the policy implications for regulation, Fintech, Small Business & the American Dream is relevant to bankers, fintech investors, and regulators; in fact, to anyone who is interested in the future of small business in America.
    • £26.59
    • RRP £27.99
    • Save £1.40
    More info
  • BVXAE

    No B.S. Guide to Brand-Building by Direct Response (Paperback)

    Dan S. Kennedy

    Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
    • £11.39
    • RRP £11.99
    • Save £0.60
    More info
  • BVSFL

    How to Start a Home-Based Interior Design Business (Paperback)

    Linda Merrill

    Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business. An experienced designer shares her experiences and advice on every aspect of setting up and running a thriving home-based interior design business. Learn how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. Read all about getting clients and referrals, outshining the competition, bidding competitively, establishing your daily schedule, organizing your business, getting paid and much more. The book is packed with worksheets, including products and services charts, a sample balance worksheet, a profit-and-loss worksheet, a cash-flow projections worksheet, a weekly accounting ledger, a vendor sale sheet, and a bid sheet.
    • £13.25
    • RRP £13.95
    • Save £0.70
    More info
  • BVRCD

    Agency (Hardback)

    R. Webb

    This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
    • £15.19
    • RRP £15.99
    • Save £0.80
    More info
  • BVGEA

    DHL (Paperback)

    Po Chung

    DHL: From Startup to Global Upstart is the story of a startup that became the first worldwide logistics service organization, fighting regulation, trade restrictions, customs, and many other technical issues to develop processes that have stood the test of time to become the accepted norm in delivery throughout the world. It is a story of using "soft powers," persuasion, and ingenuity, working with, and around, emerging technologies to eliminate barriers to success. This book provides an extraordinary look into how a little startup with grit and perseverance succeeded in the face of overwhelming odds and revolutionized many of what are now accepted transportation and supply chain practices. Po Chung, DHL International co-founder, and Roger Bowie, former DHL Worldwide Services Director, discuss how DHL paved the way for one day international package delivery and how they have maintained their global leadership position against powerful American titans.
    • £19.00
    More info
  • BUZET

    Thriving in the Gig Economy (Paperback)

    Adam Sinicki

    Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed. In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a "per gig" basis. Practical instructions, advice, and tips are provided on goal setting, lifestyle design, and selecting the types of work and contracts that further your goals and support the things you value as you transition from a 9-5 job. What You'll Learn Know the types of work that a tech freelancer can offer: coding, SEO, web development, 3D modeling, and more Find and manage clients Negotiate pay and contracts Stay productive without a manager Discover useful tools, websites, and apps to build your business and ensure a steady income Who This Book Is For Entrepreneurs who are already a part of the gig economy and want to learn more about their options, tech professionals looking to transition to purely freelancing/contracting, companies interested in learning more about this change in the jobs market, technologists interested in exploring how the Internet is shaping the way people live and work, and professionals interested in lifestyle design or becoming "digital nomads"
    • £24.99
    More info
  • BUPCU

    Unsafe Thinking: How to be Creative and Bold When You Need It Most (Paperback)

    Jonah Sachs

    _____________ `An array of fresh insights on creativity, motivation and staying in "flow" Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in order to revolutionise the world's email systems, to the mayor who employed mime artists to transform his city's traffic problem - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ `An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals `Fascinating . . . Sachs has practical tools for success.' Forbes `A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
    • £7.99
    • RRP £9.99
    • Save £2.00
    More info
  • BUODX

    Good Bank, Bad Bank (Hardback)

    Anne Boden

    'I surprised myself the first time I fully articulated the words, "I'm starting a bank."' Good Bank, Bad Bank is the insider account of one woman's quest to revolutionize Britain's broken banking system. A career at the pinnacle of some of the UK's top banks had left Anne Boden disillusioned with the sector. The financial crash and emerging technologies presented vast opportunity for change, but change it would not. Increasingly frustrated, Anne decided to do something radical - set up her own bank. In this awe-inspiring story Anne reveals how she defied the odds to realize her vision for the future of consumer banking. She founded Starling Bank, the winner of Best British Bank at the British Bank Awards 2018, and in doing so has triggered a movement that is shaking up the entire banking system.
    • £16.00
    • RRP £20.00
    • Save £4.00
    More info
  • BULKE

    Brave New Work (Paperback)

    Aaron Dignan

    The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever. Using stories from companies at the cutting edge of organizational transformation, Brave New Work will show you how to transform your team, department and business from the inside out, making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company's operating system: the simple rules and assumptions so deeply embedded that you don't even think to question them. Learn how to reignite passion and energy throughout your organization and to build a company that runs itself.
    • £12.39
    • RRP £14.99
    • Save £2.60
    More info
  • BTYAT

    Simple Tips, Smart Ideas (Paperback)

    Erica Wolfe-Murray

    Free ideas - Smart thinking - Real case studies - Simple advice - Quick tips Micro & small companies, self-employed & freelance, everyone with a side hustle - this book is for you! If you run one of the UK's 5m micro small companies, you will know just how hard it is to grow your business. Drawing on experience from working with hundreds of founders just like you, creative head and financial director Erica Wolfe-Murray offers you a rich array of ideas, tips and contemporary case studies to kick-start growth, build commercial resilience, outsmart your competitors and fall back in love with what you do.
    • £13.49
    • RRP £14.99
    • Save £1.50
    More info
  • BTXVJ

    More Sewing to Sell (Paperback)

    Virginia Lindsay

    Take your handmade business to a truly professional level with practical advice from industry experts! Best-selling author Virginia Lindsay teaches you how to sell your handmade items for a real profit. This hands-on guide to the sewing business includes sixteen new sewing patterns, all copyright- and royalty-free, ready to customise for craft fairs or online shops. Make the most of your fabric, time, and resources when selling handmade totes, aprons, quilts, and more!
    • £19.49
    • RRP £21.99
    • Save £2.50
    More info
  • BTOZR

    The Freelance Mum (Paperback)

    Annie Ridout

    More time with your kids, making the money you know you're worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums. In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.
    • £6.39
    • RRP £7.99
    • Save £1.60
    More info
  • BTNQK

    Side Hustle (Paperback)

    Chris Guillebeau

    From the New York Times bestselling author of $100 Startup comes this accessible guide to building a side business from scratch - without having to give up your day job. Side Hustle is about much more than just making some extra cash; it's about freedom and job security in today's unstable business environment. That's because when you receive income from multiple different sources, you are no longer dependent on the whims of a single employer. It affords you choices and options. In the style of $100 Startup, full of practical exercises and peppered with inspiring stories, Side Hustle shows readers how to brainstorm, choose, implement, launch and refine their side business in just 27 days - with little to no budget and without having to quit their current job.
    • £7.19
    • RRP £8.99
    • Save £1.80
    More info
  • BTJOD

    UX for Lean Startups (Paperback)

    Laura Klein

    Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you'll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they'll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you're an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product's lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality
    • £19.19
    • RRP £23.99
    • Save £4.80
    More info
  • BTBLC

    How to Start and Run a Commercial Art Gallery (Second) (Paperback)

    Edward Winkleman

    "A comprehensive reference for any gallery owner." --Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
    • £16.99
    • RRP £17.99
    • Save £1.00
    More info
  • BTAFC

    Make It Happen! (Hardback)

    Jenna Herbut

    From the brains behind Make It, one of North America's largest and most successful craft shows, comes this book to help handmade entrepreneurs turn their great ideas into reality. Make It Happen! is the how-to book to help entrepreneurs sharpen their creative vision, figure out--and overcome--what's holding them back from turning their great ideas into reality, and get started making it happen. Jenna Herbut is the brains behind Make It, one of North America's largest and most successful craft shows, and Make It Happen! is packed with her hard-won insight and inspiration. The book contains lessons learned over Jenna's entrepreneurial journey; case studies and tips from creative, courageous entrepreneurs who realized their dreams by overcoming fear and resistance; and invaluable "Make It Real" exercises to get you practicing and applying new techniques, skills and ideas. In Make It Happen! you'll discover how to: - Tap into your unique passion and let it shine - Think and act to make it happen - Figure out what to do when it's just not happening By the end of Make It Happen! you'll be well on your way to becoming one of a beautiful breed of risk takers who are willing to put it all on the line to make their vision a reality.
    • £12.29
    • RRP £12.95
    • Save £0.66
    More info
  • BTADX

    Raising Rabbits for Meat (Paperback)

    Eric Rapp

    How to raise rabbits for a steady source of meat and income Rabbits are one of the most sustainable, nutritious, and economic meat sources available. They can easily be raised in a variety of locations and climates, and require less space and infrastructure than many other species of livestock. Raising Rabbits for Meat is the how-to guide to help you succeed in starting and running a home rabbitry for a steady source of meat or income. Coverage includes: The history of the domestic rabbit Information on breeding, housing, and harvesting Tools to help you succeed with your program An emphasis on heritage breeds. Raising Rabbits for Meat provides a solid foundation for success in raising rabbits and is ideal for anyone interested in starting a small rabbitry for home use or to market rabbit meat as a business opportunity.
    • £17.09
    • RRP £17.99
    • Save £0.90
    More info
  • BSBRC

    The Messy Middle (Paperback)

    Scott Belsky

    Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination. But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
    • £11.99
    • RRP £14.99
    • Save £3.00
    More info
  • BRVST

    Forge & Carve (Hardback)

    Canopy Press

    With knowledge passed down from centuries ago, the presence of traditional crafts such as spoon carving, leather working, and knife making is becoming more and more pronounced in contemporary culture and on platforms such as social media and ecommerce. As the pressures of a fast-paced, modern-day life weigh on people, many seek solace in more manual, artful practices that take us out of our selves and produce something beautiful and useful. Forge & Carve looks at twenty crafters and how and why they create the items they do. From basket weaver to blacksmith, meet some of the talented people behind this revival of time-honoured techniques and discover how they make a living from their artistry. Admire their craftsmanship; share their enthusiasm; and learn from their philosophy.
    • £23.69
    • RRP £24.99
    • Save £1.30
    More info