Small Business & Self-Employment Books
From business plan to recipes, this book will give you all the information and advice you will need to help you set up and run a coffee shop and lunch bar. In it you will find the expert advice, first hand experience, and practical information to make your new business a success. - Choosing the right location - Creating a useful image and choosing an appropriate name - Planning an attractive menu - Employing and training the right staff - Finding and dealing with helpful suppliers - Keeping to the required health & safety regulations - And more - including popular recipes from the author's own coffee shop
- RRP £14.99
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This is the leading resource for starting and running any small business. Want to start the small business of your dreams? Want to breathe new life into the one you already have? "Small Business For Dummies" provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business' performance at every level. This book shows you: how start-up and established small businesses can use the Small Business Jobs Act to their advantage; enhanced and expanded coverage on using technology in your small business; hiring employees using online resources including LinkedIn, Facebook, and other social media sites; new coverage of the recent health care bill, health savings accounts, and their implications for small business; updated coverage of the best places to get small business loans; and, what it takes to achieve and maintain success in an ever-changing economic landscape. You have the energy, drive, passion, and smarts to make your small business a huge success. "Small Business For Dummies" provides the rest.
- RRP £16.99
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An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include:* How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders* How to generate leads and win strategic partnerships with LinkedIn* How to employ videos and YouTube to further your brand* What you need to know about Groupon and group discount buying* What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
- RRP £18.99
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Now in paperback - "Start It Up" by Luke Johnson, 2012's most inspiring guide to running your own business. Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at GBP120 million. From Pizza Express and Channel 4 to his incisive "Financial Times" column, Johnson has spent two decades on the business frontline. In "Start It Up", Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. "A must-read for inspiring entrepreneurs, probably the best book available on the subject". (John McLaren, "Management Today"). "Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good". (Richard Reed, co-founder of Innocent Drinks, "Financial Times"). "For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment". ("Economist"). Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the "Financial Times" and "Management Today". In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.
- RRP £9.99
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Stop dreaming and start your own business Employee to Entrepreneur shows you how to seamlessly move from employed to self-employed, how to effectively harness, utilise and exploit the skills and expertise you've already gained in your corporate emploment and use them all to help you start your own business and make the exciting move from employee to entrepreneur. You can turn a career brick wall into an exciting opportunity and start your own business. This book dispels all the myths, dissolves all the obstacles and takes you on a business startup journey that will help you to assess all your options, appraise your ideas, write a great business plan and establish a sensible, functioning and profitable new business using the wealth of knowledge, expertise and insight your employment will have taught you.
- RRP £12.99
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In The Startup Playbook, Clickable CEO and NY Times best-selling author David Kidder reveals the rules and guiding principles of successful entrepreneurs, investors and CEOs. Built on some of the most dramatic success stories in today's marketplace (Spandex, TED, etc), this is a no-nonsense guide to starting a company.
- RRP £18.99
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Start your own business, be your own boss and still get change from GBP100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, and start doing - and all for less than GBP100.
- RRP £12.99
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Fraser Doherty's 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi - million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: * Come up with a business idea without the guesswork * Create a kick-ass brand, website and on-line marketing campaign * Promote your product The 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job.This book is perfect for * Young entrepreneurs * Students learning about start-ups * Established entrepreneurs looking for shortcuts * Teams within corporates who want to create a more innovative and competitive environment
- RRP £12.99
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You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.
- RRP £12.99
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Sunday: Get started with realistic goals and a detailed business plan, and do your market research Monday: Learn strategies for building a network of contacts and how to handle meetings Tuesday: Learn how to get the product or service right and increase your margin Wednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materials Thursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 seconds Friday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your business Saturday: Avoid difficulties and problems through using personal planning and business planning tripwires
- RRP £7.99
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Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.
- RRP £12.99
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The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
- RRP £10.00
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This monograph considers issues that are central to our understanding of self-employment in the UK. The author begins with a review on the evidence of the role of self employment and entrepreneurship in employment creation. The discussion then moves on to consider self-employment as a route for advancement of many groups in society that face disadvantage in the labour market. The author concludes by considering the role of government in this relationship.
Gail discovered the Direct Selling Industry in 2001 at a time of her life when she was running low on money, choices and prospects. Seeing the opportunity to run a simple business from home and to take charge of her life, she was determined to use this opportunity to provide a better future for her children. In less than ten years, she has grown a home-based business from Zero to turning over Six million pounds a year and helped countless other mums and women worldwide to follow her lead. Now, as one of the top leaders in Avon, she has an enviable lifestyle, which includes all the trappings of success. She has achieved all of this by helping others to follow Simple Systems and to build their own businesses, one step at a time. Her team is now over 2,500 women strong. She has been recognised as the fastest growing sales leader in the UK and her success has been reported in the national press and even on the Jeff Randall show on Sky News. Gail wrote "Mum's The Word!" to inspire mums who wanted to gain financial independence by working from home and be able to spend the maximum time with their family, a subject on which she is an expert.
- RRP £10.00
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A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World!* Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries* Free Webinar with Gerber for book purchasers * Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.
- RRP £19.99
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GET PAID FOR YOUR PAD An ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers. Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to: - Prepare your property, maximize amenities, and create a house manual for your guests- Create a listing that generates the highest possible revenue using tips from Superhosts- Attract a constant flow of short-term renters and business travelers with the perfect nightly rate- Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming- Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts- Calculate your expenses, understand your tax obligations, and generate the highest possible revenue You'll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid & Coe, or take your rentals to sea via Yachtico, this book will help you get started.
- RRP £13.99
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If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.
- RRP £27.99
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Creating a great user experience doesn't have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You'll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love. User Experience expert Laura Klein gets you right to work with specific tips on how to make design and research quick, flexible, and measurable enough to work in a Lean environment. Rather than bog you down with a high-level discussion of Lean UX, UX for Lean Startups offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.
- RRP £23.99
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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In Crush It! Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
- RRP £10.99
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Praise for Angel Investing: "The world of entrepreneurial startups is where the most exciting and creative action is happening in todays business world, which is why I was a strong supporter of the Jobs Act of 2012. No wonder millions of people are wondering how they can get involved as investors. Theres no better place to start than by reading". (David S. Roses Angel Investing. U.S. Senator Charles E. Schumer, Senate Finance Committee). "From the best methods for finding and picking tomorrows big winners to proven techniques for adding value to any business you invest in, Angel Investing provides readers with everything they need to know to get started in this fascinating, fun and lucrative business arena". (David Bach, number 1 New York Times bestselling author of The Automatic Millionaire and Start Late Finish Rich, Angel Investor). "As an angel investor and a long-time fan of David S. Rose, I was delighted to hear he finally captured his wit and wisdom in the pages of a book. Davids witty stories and angel investing principles as well as his unsurpassed knowledge of his field are teaching me so much more about investing than Ive learned over the years doing it!" (Barbara Corcoran, Real Estate Mogul, Shark Tank star, Angel Investor). "This is the most comprehensive and readable guide to angel investing ever written. The chapter on valuation and expectations lays out a clear framework for understanding one of the least well-known pitfalls in the angel world. And its emphasis on creating a win-win relationship with the entrepreneur is at the heart of being a long-term successful angel and continuing to see the best deal flow. I recommend this book to anyone even thinking about making or receiving angel investments. (Howard L. Morgan, Founding Partner, First Round Capital). "Angel Investing is an engaging, easy read, full of real stories and hard numbers, actual cases and a whole lot of good advice. David S. Rose brings tons of real-world knowledge to the subject that makes this required reading for every new angel". (Tim Berry, Author of Business Plan Pro, Entrepreneur, Angel Investor). "Anyone with a checkbook can be an angel investor, but it takes insight to do it well. David S. Rose has written a terrific new book that will help would-be angels make money, rather than lose it. From explaining the value of diversification, to tips on evaluating deals, to offering up plans to attract good deals, Angel Investing will help you move from a money-losing amateur to a money-making professional angel. And if you're an entrepreneur looking for angel money, you should read this book too. It will help you understand what knowledgeable angels are seeking and how they will evaluate you". (Scott Shane, author of Fools Gold? The Truth Behind Angel Investing in America).
- RRP £28.99
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By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself(R)? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals
- RRP £14.99
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What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. "Peter Thiel has built multiple breakthrough companies, and Zero to One shows how". (Elon Musk, CEO of SpaceX and Tesla). "This book delivers completely new and refreshing ideas on how to create value in the world". (Mark Zuckerberg, CEO of Facebook). "When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic". (Nassim Nicholas Taleb, author of The Black Swan).
- RRP £9.99
- Save £2.00