Business, Finance & Law

Entrepreneurship Books

  • ABBSH
    • £9.59
    • RRP £11.99
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    More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy-to-understand steps. The Smart Entrepreneur uses a combination of both mainstream business experiences and state-of-the-art academic research, distilled into an accessible reference book specifically targeted at those interested in business start-ups. Designed to appeal to everyone, from business students looking to commercialise a business idea to managers looking to inspire entrepreneurial thinking in their teams.
  • ABMXS
    • £11.99
    • RRP £12.99
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    Written with the cooperation of Harvard Business School, this is an instructive and inspiring book for anyone who dreams of starting a successful business. "The Intelligent Entrepreneur" tells how three HBS graduates turned down six-figure salaries at big corporations, bet on themselves and launched their own new companies. By their ten-year reunion their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors and HBS alumni, "The Intelligent Entrepreneur" tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insightsodistilled into ten key rulesowill help anyone become a successful entrepreneur.
  • AEDGD
    • £14.39
    • RRP £15.99
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    How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.* Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.* Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.* Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.* Stay lean and profitable by avoiding the most common operating mistakes. * Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
  • AFTVS
    • £9.89
    • RRP £9.99
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    This is a brilliantly revealing, often laugh-out-loud guide for every dreamer, college-leaver and second career-er who has ever thought about starting their own business but fallen asleep in the first chapter of a typical business book. Based on what entrepreneur Robin Bennett has found to work over the last 20-odd years in business, it is a frank, witty and revealing look at exactly how to become your own boss without going mad or broke. Discover: what a real USP looks like (and why it doesn't have to change the world, unless you want it to); the simple secrets of effective business planning (from a man who has started more than ten businesses); all the places you can get money to start your business (often for free); the ultimate guide to sales and negotiation (and how to deal with others haggling your prices down); how to hire the right staff and get the best out of them (without coming across like David Brent); and, how to run a business every day whilst keeping a beady eye on the future (so that you don't go broke, your competitors don't put you out of business and you can grow healthily). This book is a detailed description of how to start a small business from scratch, with relatively little money, and how that business can give you a comfortable standard of living with little or no risk in the long term. Read it and find out how you too can make a good living and still live the good life!
  • AGDVF
    • £12.39
    • RRP £12.99
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    NOW IS THE AGE OF THE ENTREPRENEUR -- DON'T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It's time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age. * From a successful entrepreneur who is reaping the rewards of the entrepreneurial age * How to shift your mind-set and think like an entrepreneur * Ways to adapt your lifestyle to be more successful
  • AGIOX
    • £11.89
    • RRP £14.99
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    Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
  • AGIYF
    • £19.89
    • RRP £20.00
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    Every era has its gentry. Wealth, authority and power are seldom static for long. Once, heavily whiskered industrialists challenged the landed gentry for social ascendency. Then, in the 20th century came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals: Tim Bell, Johnnie Boden, Emma Bridgewater, Jackie Cooper, James Dyson, John Hegarty, Robert Hiscox, Tony Laithwaite, David Linley, Julian Richer, John Sainsbury, Paul Smith, and Jonathan Warburton. Remarkable men and women, from a sweeping range of industries; pioneers of modern enterprise. The authors take us on an illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, untidy kitchen tables and unruly pets. We learn the secrets behind the fame, the lessons of success (and failure), and the dramas and difficulties on the way. Find out why Tim Bell ate Ronald Reagan's jelly beans, why there is a full-size Harrier jump-jet outside James Dyson's office, and why Paul Smith takes a model train set with him into meetings in Japan. Invaluable reading for those interested in finding out more about the people behind the brands, it will appeal to anyone keen to find out how others got to the top and what is involved when you have your name above the door.
  • AHIDA
    • £14.89
    • RRP £14.99
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    Every year thousands of hopeful entrepreneurs decide to take the plunge. Many fail, but many go on to achieve great success and huge profits. In "How I Made It" 40 successful entrepreneurs explain how they managed to defy the odds and turn their dreams into reality. Find out how they decided what to do, how they got started and how they found the money they needed. But they also reveal how they had doubts, made stupid mistakes, and encountered overwhelming frustrations along the way. This second edition updates their stories to reveal what happened next and how, in most cases, they finally sold their businesses and made millions. Gutsy, inspiring, and life affirming - if you have ever dreamt of starting up your own business "How I Made It" is for you.
  • AHIRL
    • £10.39
    • RRP £12.99
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    Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
  • AHJQX
    • £14.89
    • RRP £14.99
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    Every business starts with a bright idea, and many a bright idea has been hatched in a pub -- scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well oiled plan? who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to get the idea off the ground? And how on earth do you find them? This book tells you exactly how to convert your jotted notes into a big and successful business. It takes you step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea'. This revised edition follows the same successful format of the previous editions with new up to the minute advice including: how to work with a bank to your greatest benefit, a new expanded section on growing your business and how to handle the 20-plus employee stage. Using these tried and tested techniques, your beermat inspiration could become reality.
  • AHKGI
    • £17.89
    • RRP £17.99
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    From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action-and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about. Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas. Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business-without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: develop, test, and protect your idea; plan and launch your business; manufacture, package, market, sell, and distribute your product; manage and grow your business; and prepare for and implement your endgame. Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams. You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea-and the passion to make it happen. Praise for One Simple Idea: "This book is straight-forward, no-nonsense information for how to start a successful company. Read it!" (Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank). "The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book." (Nolan Bushnell, inventor of Pong[registered] and founder of Atari[registered]). "Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago." (Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets[registered], XiaXia Pets[registered], DeGeDar[registered] and others). "I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf." (Todd Basche, inventor of Word Lock[registered], the numbered 1 selling word combination lock). "Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs." (Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field). "One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success." (Gene Luoma, Inventor of Zip-It Clean[registered]). "Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception." ...
  • AHJSB
    • £11.99
    • RRP £14.99
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    Being an entrepreneur isn't just a job, it's a state of mind. You want to be an entrepreneur, a successful entrepreneur. You know what you have to do to get your business off the ground, but do you know how to face the mental challenges of starting, running and eventually selling a business? The entrepreneurial mindset is unique entrepreneurs embrace problems, think on their feet and aren't afraid to take risks. They persevere through good and bad times and are adept at spotting talent and opportunities. WithThink Like An Entrepreneur you too can get this mindset. Drawing on powerful psychological techniques from neuro-linguistic programming and transactional analysis, you'll be taken through the life cycle of a business and coached into thinking and behaving as a successful entrepreneur. You'll build a rock solid foundation of self belief, learn to be open to the wealth of opportunities around you, gain a positive forward thinking 'can-do' approach and much much more. Think your way to success! '...a wonderful guidebook for anyone who is ready to start their own business and begin living their dreams.' Robert Dilts, Founder of NLP University and leading contributor to the field of NLP since the 1990s 'Robbie combines the best commercial acumen with some of the most cutting-edge personal development tools on the planet.' Kimberley Hare, Co-Founder and CEO, Kaizen Training Limited 'An authoritative and sharply written guide to the psychology of success in business.' Al Alvarez, Novelist, Poet, Critic and author of many highly praised non-fiction books including The Biggest Game in Town
  • AHNDU
    • £20.89
    • RRP £25.99
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    24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word -- focus -- is crucial to a startup's success Common obstacles that entrepreneurs face -- and how to overcome them How to use innovation to stand out in the crowd -- it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit disciplinedentrepreneurship.com
  • AIJZW
    • £7.89
    • RRP £7.99
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    There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
  • AFZOO
    • £7.99
    • RRP £9.99
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    Run your company. Don't let it run you. Most business owners started their company because they wanted more freedom--to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company--no matter how big or profitable--is essentially worthless. But the good news is that entrepreneurs can take specific steps--no matter what stage a business is in--to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
  • AVZEB
    • £40.49
    • RRP £45.00
    • Save £4.51
    "When perfection is contrasted in the same moment by imperfection. When the precision of an industrially produced object is contaminated by the imprecision of the human hand." Masa & Jon Kleinhample. Informed by both traditional and digital techniques, these "microfactories" operate within a contemporary setting, forging new rules for a unique business strategy. To quantify a company as a microfactory means to elevate their status. To recognise that person's ability to shift the rules defining operational norms within creative businesses. They are, by definition, the embodiment of a ground trembling creative renaissance, ushered in by the integration of both tradition and technology into our daily lives, whether business or personal. They operate small foot print, extremely agile companies that communicate directly with their customers. They do not rely on large production facilities; rather on their own, on-demand micro-factories. Living in both the physical city and within a new, expansive, digitally networked community, they define a new breed of commerce. Unbound by location, we see the emergence of a new global landscape benefitting from the intimacy of local actors.This is not your fathers' globalism, but one shaped by the transparency of social networks. Specialising in creatively re-thinking the way in which people dwell, Klein Agency focuses on simple solutions to living well. They make a point to focus their attention on material, beauty, and timelessness in their design. With a focus to design and fabricate products for simple living, Klein Agency harnesses the beauty of raw materials.
  • AWPZY
    • £27.95
    The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings. In this sweeping narrative, Edward Balleisen traces the history of fraud in America--and the evolving efforts to combat it--from the age of P. T. Barnum through the eras of Charles Ponzi and Bernie Madoff. Starting with an early nineteenth-century American legal world of "buyer beware," this unprecedented account describes the slow, piecemeal construction of modern regulatory institutions to protect consumers and investors, from the Gilded Age through the New Deal and the Great Society. It concludes with the more recent era of deregulation, which has brought with it a spate of costly frauds, including the savings and loan crisis, corporate accounting scandals, and the recent mortgage-marketing debacle. By tracing how Americans have struggled to foster a vibrant economy without enabling a corrosive level of fraud, this book reminds us that American capitalism rests on an uneasy foundation of social trust.
  • AWQLQ
    • £10.39
    • RRP £12.99
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    Each year, young people from around the world go to Silicon Valley to hatch an idea, start a company, strike it rich, and become powerful and famous. In The Valley of the Gods, Wolfe follows three of these upstarts who have "stopped out" of college and real life to live and work in Silicon Valley in the hopes of becoming the next Mark Zuckerberg or Elon Musk. Meet the billionaires who attend parties where people devour peanut butter-and-jelly sushi rolls, and date and seduce in a romantic culture in which thick glasses, baggy jeans, and a t-shirt is the costume of any sex symbol (and where a jacket and tie symbolize mediocrity). Through Wolfe's eyes, we discover how they live and how they have created a business world and an economic order that has made us all devotees of them. A blistering, brilliant, and hysterical examination of this new ruling class, The Valley of the Gods presents tomorrow's strange new normal where the only outward signs of tech success are laptops and ideas.
  • AKHTQ
    • £9.79
    • RRP £10.99
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    In My Shoes by Tamara Mellon, tells the Jimmy Choo founder's jaw-dropping account of her life in the fashion business. "Wonderfully bling". (Sunday Times). "Part memoir, part MBA masterclass ...an impressively erudite and candid autobiography". (Glamour). "From her troubled childhood and her time as a young editor, to her partnership with Jimmy Choo and her very public relationships, Mellon offers a gripping account of the episodes that have made her. A book Jackie Collins would be proud of, with the added bonus that it is all true. A voyeuristic joy from start to finish". (Harpers Bazaar). "Brilliant". (Mail on Sunday). "Pure Danielle Steel, with added MBA, that jets from Vogue shoots in Nepal and dates with Christian Slater, to trade fairs, boardroom takeovers and a family showdown over missing millions. Perfect for grown-up fashionistas and wannabe entrepreneurs". (Sunday Times). "A juicy and honest memoir from one of the most successful and self-made British businesswomen of her generation". (Financial Time). Tamara Mellon, OBE, is Founder and Creative Director of Tamara Mellon, a luxury lifestyle brand. She is the cofounder and the former CEO and Chief Creative Officer of Jimmy Choo, which she led for fifteen years until selling her share of the company. She divides her time between London and New York. William Patrick has co-written numerous memoirs, including Sidney Poitier's number-one bestseller The Measure of a Man.
  • AKYCU
    • £13.69
    • RRP £14.99
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    Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally successful taxi hailing app Hailo - gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
  • AKZAS
    • £11.99
    • RRP £14.99
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    Ever wanted to be your own boss? Dreamt of starting your own business but never quite made the leap? For every woman who has ever wondered, 'Could I do it?', or been tempted by the idea of managing their own hours and controlling their own destiny, My New Business is the long-awaited answer. Written by someone who's not only 'been there, done that' herself, but who has years of experience helping women just like you take the first steps and start their own businesses, this practical guide gives you the advice, structure and support you need to get it right. It's packed with great time-saving shortcuts, worksheets and savvy advice as well as smart nuggets of wisdom from over 20 female entrepreneurs. So stop dreaming and start doing. Today.
  • ALKYZ
    • £11.89
    • RRP £12.00
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    The purpose of this book is to help people understand the transition from working for a big institution to setting up as a sole practitioner consultant or similar. I have made this journey, and helped many others do the same. I want to put the odds in your favour, if you decide to follow suit, that your consultancy brings you everything you wish, and that you prosper rather than merely survive. As with "From Crew to Captain" you will find inside a number of practical tips and hints, all garnered from the "University of Life". We will look at 3 important aspects of successful consultancy: 1) The consultant role - what does it look like in practice? 2) Selling consultancy services - how do you go about winning the customers you want? 3) Delivering consultancy services - what can you do to build a viable book of business?
  • ALYUO
    • £16.79
    • RRP £20.99
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    The real story of what it takes to risk it all and go for broke.

    Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.

    Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.

    Much like Zendesk's mission itself-to remove friction, barriers, and mystery in order to make customer service easier and more approachable-Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

    While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

  • AMPUV
    • £7.99
    • RRP £9.99
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    Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. "The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights." (Arianna Huffington, president and editor in chief, Huffington Post). "A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company." (Michael Moritz, Sequoia Capita). Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.