Graphic Design Books
Presented in an A-Z fashion, this incredible book will tell you everything you ever wanted to know about typefaces, typography and the printed page - from specific fonts to the essential tools.
- RRP £18.00
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The fonts represent the typographic spectrum and they are all put into historical context. There's even a pangram to show the entire alphabetic range of each one. A chapter on anatomy deconstructs the letters to show their anatomical structures and explains terms including bowl, crossbar, finial, ligature and spur.
The final chapter examines the myriad signs, symbols and punctuation marks that add extra meaning and nuance to words displayed on a printed page.
Gundam and the Transformers have countless fans around the world. The delighted cries of these fans are ample evidence of these machines' allure. While appreciating these creations, we should not ignore the people who created them. Machine Rendering will use interviews and collected artworks to create a thorough presentation of the development of machine rendering as an art form in the West, Japan and China. This book consists of two parts, or two stories. In the first, ten machines created by Western and Japanese artists go into battle. Whether they have cold armour shells and weapons, or they are smooth, humanoid machines, in these battles, they all manifest the rich creativity of the artists behind them. In the second part, ten outstanding Chinese rendering artists will create ordinary everyday life scenes, using the lives of four family members to present a story of the mechanised life of the future. Not only will the reader experience a uniquely dramatic clash between fantasy and reality, he will also gain a strong sense of Chinese design elements.
- RRP £24.95
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Pioneers of German Graphic Design tells the fascinating story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. The author explores the interrelationship between the groundbreaking early inventions of Germany's graphic design pioneers and the nation's explosive politics, shedding light not only on the development of the profession but on its international influence. Peter Behrens created the world's first comprehensive corporate design for AEG as early as 1907, including the company's printed materials, its headquarters and products. Other innovators soon followed: Lucian Bernhard prompted a revolution in poster design, Wilhelm Deffke and Karl Schulpig invented the modern logo, Herbert Bayer expanded the language of form at the Bauhaus, Jan Tschichold promoted a new typographic style and John Heartfield discovered photomontage as a means of visual communication. They were all caught up in a spirit of optimism and opportunity which swept across Germany, and especially Berlin, in the early decades of the 20th century. The Nazi rise to power stifled progress from 1933 onwards and drained the country of its creative leaders. They either emigrated or adapted to the political circumstances. Despite the total destruction caused by the war, the 1950s witnessed an economic miracle together with the dawn of a new era of graphic design in Germany. Apart from reproducing numerous iconic designs in magnificent quality, this volume exhibits a great diversity of important unpublished or forgotten pieces. It presents the inspirational stories of fourteen graphic designers who essentially shaped the modern profession.
- RRP £70.00
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At a time when digital art is thriving, China's CG artists are beginning to reveal their extraordinary creative ability. Whether it is in international game art competitions or top digital art and fantasy books such as "Expose" and "Spectrum", we constantly sense the dominant presence of China's CG artists. The "CG Cream Series" collects the best award-winning works of these Chinese CG masters, and is a must-have for any lover of the art form.
- RRP £22.50
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Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
- RRP £16.99
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The last ten years of magazine publishing have been a period of rapid innovation, providing a vital record of the eras diverse visual trends. The Modern Magazine features the best editorial design, looking in particular at how magazines have adapted to respond to digital media. Encompassing mainstream and independent publishing, and graphic and editorial design, The Modern Magazine explores the issues now facing the industry, examining changes to the basic discipline of combining text and image for the global, Internet-savvy consumer. The book looks at key developments in the field, interviewing a broad range of specialists to discover their understandings of the current state of the industry and how different areas of publishing influence each other. Incorporating great visuals and genuine insight into the process of their creation, The Modern Magazine chronicles these exciting changes, providing a resource for designers, with interviews with major figures, summaries of new developments and trends, links to blogs, and more.
- RRP £28.00
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The projects in this book began as a list Stefan Sagmeister found in his diary under the title "Things I have learned in my life so far." Given an incredible amount of freedom by some of his clients, he began transforming these aphorisms into typographic works; they have since appeared as French and Portuguese billboards, a Japanese annual report, on German television, in an Austrian magazine, as a New York direct mailer and as an American poster campaign. Taken together, the collection is part design project, part work of art, part examination of the pursuit of happiness. To this end, noted designer Steven Heller, art critic and curator Nancy Spector and psychologist and Happiness: The Science Behind Your Smile author Daniel Nettle contribute essays to the book. The new edition contains three additional signatures (48 pages) covering new works, such as the Dietch Gallery exhibition in SOHO that coincided with the book's opening and The Happy Film, a documentary that Stefan is launching next autumn.
- RRP £45.00
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"Shaping Text" takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itselfwritten languageand the designthe shaping of the textto form a new, multilevel visual message with a complex content."
- RRP £28.00
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Generative design is a revolutionary new method of creating artwork, models and animations from sets of rules, or algorithms. By using accessible programming languages such as Processing, artists and designers are producing extravagant, crystalline structures that can from the basis of anything from patterned textiles and typography to lighting, scientific diagrams, sculptures, film and even fantastical buildings. Opening with a gallery of thirty five illustrated case studies, Generative Design takes users through specific, practical instructions on how to create their own visual experiments by combining simple to use programming codes with basic design principles. A detailed handbook of advanced strategies provides visual artists with all the tools to achieve proficiency. Generative Design is both a source book of inspirational examples of generative design and guidebook on programming with Processing for designers. It covers the foundations of programming, includes important programming codes and showcases projects by leading international practitioners.
- RRP £60.00
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The book features over 500 of the most iconic graphic designs from the beginnings of mechanical reproduction to the present day. Arranged in chronological order, the designs are accompanied by texts and illustrated with a range of imagery - including rarely seen historical, contextual and archival material - to shed light on their origin and development.
- RRP £70.00
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Excellence in visual thinking. Celebrating 50 years of outstanding creativity in design and art direction. The annual D&AD Awards honor outstanding creativity, originality, technical excellence, and innovation in design and advertising. Every year, thousands of entrants submit a host of crazy, beautiful, thought-provoking, sublime and, occasionally, winning entries. Panels of rigorous judges debate, sometimes for days on end, to decide on the best work, which all appears in the annual book; the best of the best get nominations, favorites receive a Yellow Pencil, and sometimes but not always, there is an entry that is so incredible that it receives the highest accolade: a Black Pencil. For this special anniversary volume, each of the last 50 years is represented by a D&AD president, board member, or judge - including Terence Conran (1966), David Abbott (1975), Lord Snowdon (1980), Tim Delaney (1992), and Paul Brazier (2009) - who shares his or her favorites from the year. Interviews and essays from luminaries such as Neville Brody complete the picture. Often it is the pencil-winners that have been selected, though occasionally it is an outsider or even an entry not even featured in the annual. That each year's selections are chosen by one individual makes this 50th anniversary book unique; you may agree, you might be surprised, or perhaps you'll simply marvel at how trends have changed. The highlights of the last 50 years are interspersed with stories, biographies and statistics documenting the history of D&AD and the development of the industry, through the experiences of creative individuals who have been most involved with its evolution. From the birth of TV advertising in the sixties to the digital revolution of the 2000s, D&AD has lived through it all and helped to shape what it is today. This is the chance to explore the best from the world of creative communications over the past five decades.
- RRP £34.99
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Colour and light belong together. But there are hardly any colour theories which address the complex interdependence of colour and light with a direct and sensuous approach. This is the point of departure for the multimedia publication Colour and Light, consisting of a book and DVD, which with practical examples and theoretical explanations combines the interactions between material colours and light as well as that between dynamic light situations in spatial and virtual contexts. The materials in the book are augmented with interactive tools which inspire the direct creative and experimental handling of colour and light phenomena. Extensive photo and video documentations from experiments done with spatial installations or models plus a colour-light-compendium offer manifold suggestions for design practice for teachers, students and all those interested in colour.
- RRP £35.00
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Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artefacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their "brands": the swastika and aggressive typography of Hitler's Germany, Mussolini's streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin's USSR, and Mao's Little Red Book and ceramic figurines from the Cultural Revolution. Written by the eminent designer and design historian Steven Heller, who has long collected two- and three-dimensional examples from this period, Iron Fists focuses on graphic materials such as typefaces, logos, posters, advertisements, children's books, flags, and medals. As Heller explains, Mussolini fancied himself an art director and the Nazis had a sophisticated graphic program, featuring Hitler as "logo," that is remarkably similar to modern corporate identity systems. Heller also explores the meaning of color systems (each dictatorship had a distinctive palette), the development of regime-specific typefaces, and even the slogans used to both rally and terrorize the populace. Delving into the history of once-innocent antecedents in heraldry, color symbolism, and sacred and secular symbols, he demonstrates how these elements were put to disturbingly effective use in selling the totalitarian message.
- RRP £24.95
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The artwork displayed on gift and shopping bags has never been more exciting! This contemporary peek at more than 550 shopping bags in over 280 vibrant color photographs is perfect for shopaholics, fashionists, art enthusiasts, and anyone who has ever enjoyed the graphic design and thematic liveliness of shopping and gift bags. Quality art and graphics, popular themes (including humor, novelty, gender, advertising bags, and more) are explored for modern paper shopping bags in this dynamic authors' collection-the first book of its kind in over 25 years. Detailed descriptions include the use of brand names for advertising, as well as themed art, dimensions, producers, and creation time frames. There is an art to mastering shopping and gift presentation!
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: * The latest key developments in web, multimedia, and interactive design * Expanded coverage of design in Asia and the Middle East * Emerging design trends and technologies * Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design * Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
- RRP £80.00
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Exist, orient, store, inebriate, measure, exchange, store, recite, write, think, navigate, love, share, rule, play, boil, adore, pierce, kill...The curators Andrea Branzi and Kenya Hara selected one hundred verbs, connected to one hundred objects, to let us travel across human history; words which relate to actions which relate to objects. Walking through the exhibition Neo-Prehistory at Triennale di Milano and reading this book means becoming lost in a space out of time, dark and multiplied by mirrors that make the exhibition apparently boundless. An infinite space where the hypnotic sequence of artifacts is emphasized by the primeval sound of a heartbeat slowing down and then accelerating rhythmically in a mesmeric cycle.
- RRP £29.00
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This book presents to the readers the most outstanding and innovative international fashion advertising campaigns, one of the graphic design fields where creativity is at its very best working for a business that invests large budgets in order to achieve the most impressive results able to enchant potential customers.
- RRP £24.99
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Michael Johnson is one of the world s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands."
- RRP £29.95
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This pattern colection has been developed as a useful working tool and a source of inspiration for graphic, textile and interior design professionals and students. The book includes bold, eye-catching coloured classic vintage designs. All designs in vector format are included in the CD-ROM or can be downloaded.
- RRP £17.99
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A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications. Offering a huge array of potential layout options and with over 200 color illustrations from some of the world's leading design studios, whether you are working in print or digital media this book encompasses a variety of creative approaches. The second edition has also been updated to include interviews with practising designers, as well as new exercises to aid readers in their own explorations. Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
More Mr. Product! Meet the newest, hippest, grooviest characters of the '60s, '70s, and beyond. Introducing Cap'n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era. In More Mr. Product, readers meet advertising characters of the 1960s, '70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap'n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product's pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.
- RRP £12.99
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