User Heart Menu Basket Cross Plus < Minus <

Sorry, we are no longer taking orders

Our priority is to fulfil all existing orders whilst ensuring the health and wellbeing of our colleagues and customers alike. Please be assured that our warehouse team is working hard to ship all existing orders as quickly and safely as possible. Orders may take up to 7 weeks to be delivered.

Unfortunately you can no longer log into your account, but please do not worry. This does not mean your order is not being processed. You will receive a tracking email as soon as your order has been dispatched. You are still able to contact Customer Services by email at contact_centre@thebookpeople.co.uk or call 0345 602 3030 (Monday – Friday, 9am – 5pm) for any questions you may have.

Thank you for your continued patience and understanding. The Book People

Books by Tim Ash

  • Landing Page Optimization

    Tim Ash

    Product Code: AAXKR
    Paperback
    A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with "before-and-after" results as well as new information on Web site usability. It covers how to prepare all types of content for testing, how to interpret results, seven common design mistakes, and much more. Included is a $25 gift card for Google AdWords. * Landing page optimization is essential for profitable online marketing; this bestselling guide is fully updated with the latest information and case studies * Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes * Provides a step-by-step implementation plan and advice on getting support and resources * Includes a $25 Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
    • £18.39
    • RRP £22.99
    • Save £4.60
    More info More info

 2019 - The Book People Ltd. The Book People Ltd is registered in England. Company number 2290665. VAT Number: 664509028.
Registered address: The Book People Limited, Salisbury House, Weyside Park, Catteshall Lane, Godalming, Surrey, GU7 1XE.