Whatever You Think, Think The Opposite (Paperback)

Paul Arden

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There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.


Product Details

  • Product code: AADKE
  • ISBN: 9780141025711
  • Publisher: Penguin Books Ltd
  • Format: Paperback
  • Dimensions: 17.7cm x 12.2cm
  • Pages: 144
  • Publish date: Thu Mar 02 00:00:00 GMT 2006
  • Book points: 8

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