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Purple Cow (Paperback)

Seth Godin

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Product Details

  • Product code: AADIK
  • ISBN: 9780141016405
  • Publisher: Penguin Books Ltd
  • Format: Paperback
  • Dimensions: 19.6cm x 12.9cm
  • Pages: 160
  • Publish date: Thu Jan 27 00:00:00 GMT 2005
  • Book points: 9

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