Landing Page Optimization - 9780470610121

Product Details

  • Product code: AAXKR
  • ISBN: 9780470610121
  • Publisher: John Wiley and Sons Ltd
  • Format: Paperback
  • Dimensions: 18.8cm x 23.1cm
  • Pages: 528
  • Publish date: 25/02/2011

Landing Page Optimization (Paperback)

Landing Page Optimization - 9780470610121

Tim Ash


  • Our price £18.39
  • RRP £22.99
  • Save £4.60
Quantity

Add to wish list
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with "before-and-after" results as well as new information on Web site usability. It covers how to prepare all types of content for testing, how to interpret results, seven common design mistakes, and much more. Included is a $25 gift card for Google AdWords. * Landing page optimization is essential for profitable online marketing; this bestselling guide is fully updated with the latest information and case studies * Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes * Provides a step-by-step implementation plan and advice on getting support and resources * Includes a $25 Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Share Landing Page Optimization on Pinterest

Product Details

  • Product code: AAXKR
  • ISBN: 9780470610121
  • Publisher: John Wiley and Sons Ltd
  • Format: Paperback
  • Dimensions: 18.8cm x 23.1cm
  • Pages: 528
  • Publish date: 25/02/2011

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £18.39
  • RRP £22.99
  • Save £4.60
Quantity