User Heart Menu Basket Cross Plus < Minus <
Obliquity - 9781846682896

Product Details

  • Product code: AAZRT
  • ISBN: 9781846682896
  • Publisher: Profile Books Ltd
  • Format: Paperback
  • Dimensions: 19.7cm x 13.0cm
  • Pages: 224
  • Publish date: 03/02/2011

Obliquity (Paperback)

Obliquity - 9781846682896

John Kay


  • Our price £8.39
  • RRP £8.99
  • Save £0.60 (6%)
Quantity

Add to wish list
This is an original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires.

Share Obliquity on Pinterest

Product Details

  • Product code: AAZRT
  • ISBN: 9781846682896
  • Publisher: Profile Books Ltd
  • Format: Paperback
  • Dimensions: 19.7cm x 13.0cm
  • Pages: 224
  • Publish date: 03/02/2011

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £8.39
  • RRP £8.99
  • Save £0.60 (6%)
Quantity