The secret to turning a no into a yes-and getting a better table at a restaurant and a promotion from your boss Everyone wishes they had it: that indefinable something, call it charm or charisma-that can make others implicitly trust them. In business, it can spell success; in life, it can mean happiness. What few know is that the ability to effortlessly win people over is not an innate skill-but can, indeed, be learned. In this upbeat, wise, and informative book, Richard Crosby examines the psychology of persuasion and outlines several easy-to-implement techniques that will make you more influential and powerful-with others who are. * Details the key elements to becoming more persuasive-including body language, listening skills, memory, using persuasive words and actions * Itemizes the main rules of the psychology of persuasion-including authority, social proof, likeability, and consistency In addition, the book offers tips on improving your negotiating skills, and for whatever situation you're facing, helps you identify the type of person you're dealing with(so you can respond appropriately). You'll also learn how to get difficult people on your side, and, at work, develop skills subtle enough to influence colleagues (both junior and senior) into firmly agreeing with you. Indispensable for anyone who wants to improve their personal profile in every corner of their life, Persuasion and Influence For Dummies offers the keys to making it happen.
Product code: ACLTG
Publisher: John Wiley and Sons Ltd
Dimensions: 23.2cm x 18.7cm
Publish date: 26/08/2011
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