The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand, both online and offline. Whether you are an entrepreneur, a freelancer or a corporate employee, this book: show you how to: - Discover the talents you love to use - Identify your values and your unique combination of talents skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new, extended edition is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples and is supported with valuable extra tools. 'Your brand is what people say about you when you are not in the room' - Jeff Bezos, founder of Amazon
Product code: AEYCS
Publisher: Pearson Education Limited
Dimensions: 21.5cm x 13.9cm
Publish date: 24/08/2012
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