Recent studies have shown that more people start businesses during recessions than at any other time. The number of businesses launched in Britain in 2011 was almost 20 per cent higher than in 2010. In fact, 471,000 companies started up in 2011 - a significant increase on the 400,000 founded over the previous 12 months. Thanks to shows like "Dragons Den", everyone wants to become an entrepreneur and start up a business of their own. Based on Rachel Bridge's successful workshops, this book will help set you on the way to success. As the former Enterprise Editor for the "Sunday Times", Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset everyone in business at some point. Topics covered include: The basics - getting the right structure for your business; How to shrink your overheads to nothing; IT and clouds - how to get in on the action; and, Troubleshooting - setbacks and how to overcome them.
Product code: AEYNS
Publisher: Ebury Press
Dimensions: 21.6cm x 13.5cm
Publish date: 30/08/2012
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