Consumerology - 9781857885767

Product Details

  • Product code: AFUYR
  • ISBN: 9781857885767
  • Publisher: Nicholas Brealey Publishing
  • Format: Paperback
  • Dimensions: 21.4cm x 13.5cm
  • Pages: 288
  • Publish date: 24/01/2013

Consumerology (Paperback)

Consumerology - 9781857885767

Philip Graves


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Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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Product Details

  • Product code: AFUYR
  • ISBN: 9781857885767
  • Publisher: Nicholas Brealey Publishing
  • Format: Paperback
  • Dimensions: 21.4cm x 13.5cm
  • Pages: 288
  • Publish date: 24/01/2013

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  • Our price £11.29
  • RRP £14.99
  • Save £3.70
Quantity