User Heart Menu Basket Cross Plus < Minus <

Sorry, we are no longer taking orders

Our priority is to fulfil all existing orders whilst ensuring the health and wellbeing of our colleagues and customers alike. Please be assured that our warehouse team is working hard to ship all existing orders as quickly and safely as possible. Orders may take up to 7 weeks to be delivered.

Unfortunately you can no longer log into your account, but please do not worry. This does not mean your order is not being processed. You will receive a tracking email as soon as your order has been dispatched. You are still able to contact Customer Services by email at contact_centre@thebookpeople.co.uk or call 0345 602 3030 (Monday – Friday, 9am – 5pm) for any questions you may have.

Thank you for your continued patience and understanding. The Book People

Insanely Simple - 9780670921195

Product Details

  • Product code: AGJJU
  • ISBN: 9780670921195
  • Publisher: Penguin Putnam Inc
  • Format: Paperback
  • Dimensions: 13.5cm x 19.7cm
  • Pages: 256
  • Publish date: 04/04/2013

Insanely Simple (Paperback)

Insanely Simple - 9780670921195

Ken Segall


  • Our price £10.69
  • RRP £10.99
  • Save £0.30
Notify me
Add to wish list
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. "A blueprint for running a company the Steve Jobs way ...should be required reading for anyone interested in management and marketing". ("The Times"). "Punchy...Segall gets inside Apple's branding and marketing to explain its directness and power". ("Financial Times"). Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall.

Product Details

  • Product code: AGJJU
  • ISBN: 9780670921195
  • Publisher: Penguin Putnam Inc
  • Format: Paperback
  • Dimensions: 13.5cm x 19.7cm
  • Pages: 256
  • Publish date: 04/04/2013

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £10.69
  • RRP £10.99
  • Save £0.30
Notify me

We hope to have this item available again soon.


Add to Wishlist

 2019 - The Book People Ltd. The Book People Ltd is registered in England. Company number 2290665. VAT Number: 664509028.
Registered address: The Book People Limited, Salisbury House, Weyside Park, Catteshall Lane, Godalming, Surrey, GU7 1XE.