Uncommon Sense, Common Nonsense - 9781846686023

Product Details

  • Product code: AGQNP
  • ISBN: 9781846686023
  • Publisher: Profile Books Ltd
  • Format: Paperback
  • Dimensions: 19.8cm x 13.0cm
  • Pages: 256
  • Publish date: 23/05/2013

Uncommon Sense, Common Nonsense (Paperback)

Uncommon Sense, Common Nonsense - 9781846686023

Jules Goddard


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The winning difference daring to be different can make - insights into how organisations can stand out from the herd. This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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Product Details

  • Product code: AGQNP
  • ISBN: 9781846686023
  • Publisher: Profile Books Ltd
  • Format: Paperback
  • Dimensions: 19.8cm x 13.0cm
  • Pages: 256
  • Publish date: 23/05/2013

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  • Our price £9.89
  • RRP £10.99
  • Save £1.10
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