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Jewels in the Crown - 9781908739827

Product Details

  • Product code: AGVHA
  • ISBN: 9781908739827
  • Publisher: Elliott & Thompson Limited
  • Format: Hardback
  • Dimensions: 23.5cm x 16.4cm
  • Pages: 224
  • Publish date: 13/06/2013

Jewels in the Crown (Hardback)

Jewels in the Crown - 9781908739827

Ray Hutton


  • Our price £19.89
  • RRP £20.00
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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

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Product Details

  • Product code: AGVHA
  • ISBN: 9781908739827
  • Publisher: Elliott & Thompson Limited
  • Format: Hardback
  • Dimensions: 23.5cm x 16.4cm
  • Pages: 224
  • Publish date: 13/06/2013

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  • Our price £19.89
  • RRP £20.00
Quantity