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Nonprofit guide to the strategic use of content to increase support, money, and impact Today, nonprofits have more ways to communicate with supporters, donors, and advocates than ever before. This book arms nonprofit professionals with tools and strategies to help them create and use content effectively on and offline to gain the attention of the people their cause needs in order to achieve organizational goals and mission. Readers will learn how to create, manage, and share relevant and valuable content that attracts, educates, and inspires. The book features real-world, strategic guidance from Kivi Leroux Miller's consulting and training engagements and vivid examples from the nonprofit sector. Offers up-to-date guidance for nonprofit professionals for creating compelling content that will get results Shows how develop an overall content strategy, repurpose content, use photos, organize and manage content, and much more Author Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause This book is a must-have guide for nonprofits on the strategic use of content to increase support, generate revenue, and enhance overall effectiveness.
Product code: AHUIK
Publisher: John Wiley & Sons Inc
Dimensions: 22.9cm x 18.0cm
Publish date: 25/09/2013
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