Sales & Marketing  

The Making of Dirt is Good (Paperback)

David Arkwright

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Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.


Product Details

  • Product code: AHVIC
  • ISBN: 9781907794469
  • Publisher: LID Publishing
  • Format: Paperback
  • Dimensions: 21.6cm x 13.8cm
  • Pages: 104
  • Publish date: Mon Sep 30 00:00:00 BST 2013
  • Book points: 10

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