Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.
Product code: AIOXJ
Publisher: John Wiley & Sons Inc
Dimensions: 23.0cm x 15.1cm
Publish date: 03/01/2014
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