Designing with Data - 9781449334833

Product Details

  • Product code: ALOVS
  • ISBN: 9781449334833
  • Publisher: O'Reilly Media, Inc, USA
  • Format: Paperback
  • Dimensions: 15.2cm x 22.8cm
  • Pages: 300
  • Publish date: 31/10/2016

Designing with Data (Paperback)

Designing with Data - 9781449334833

Rochelle King


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Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider's view of how to make data-driven decisions

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Product Details

  • Product code: ALOVS
  • ISBN: 9781449334833
  • Publisher: O'Reilly Media, Inc, USA
  • Format: Paperback
  • Dimensions: 15.2cm x 22.8cm
  • Pages: 300
  • Publish date: 31/10/2016

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  • Our price £31.99
  • RRP £39.99
  • Save £8.00
Quantity