Mod began life as the working-class movement of a newly affluent nation - a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity of life in 1950s' Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution. In Mod, Richard Weight tells the story of Britain's biggest and most influential youth cult. In this book he charts the origins of Mod in the Soho jazz scene of the 1950s, Mod's heyday in the 1960s amid Swinging London, the Mod-Rocker riots in Brighton, and the cult's revival in the late 1970s. He reveals Mod to be the DNA of British youth culture, leaving its mark on glam and Northern Soul, punk and Two Tone, Britpop and even rave. This is the story of Britain's biggest and brassiest youth movement - and the enduring legacy it left behind. Music, film, fashion, art, architecture and design - nothing was untouched by the eclectic, frenetic, irresistible energy of Mod.
Product code: AMAHU
Dimensions: 13.0cm x 19.7cm
Publish date: 08/01/2015
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