Badass (Paperback)

Kathy Sierra

-  

Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and you believed them. You have no marketing budget, and this product or service must have sustainable success. This book starts you off with the right questions - What makes one product sell and another fail? What fuels the success of best-sellers? - and takes you down the path. With a combination of hard-working graphics and strong practicality, Kathy Sierra shows you how to make your users badass. Ideal for product developers, designers, UX folks, programmers, architects, product designers, marketing teams, and start-ups.


Product Details

  • Product code: AMOTO
  • ISBN: 9781491919019
  • Publisher: O'Reilly Media, Inc, USA
  • Format: Paperback
  • Dimensions: 23.0cm x 15.3cm
  • Pages: 304
  • Publish date: Sat Feb 28 00:00:00 GMT 2015
  • Book points: 19

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?