Copy, Copy, Copy (Paperback)

Mark Earls


THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real andpressing challenges that our organizations face. New things topoint to and talk about, new ways of working and new ways ofthinking that might just be better than the old ways. But rather than this endless search for a brilliant and novelsolution, why don't you just copy something that s workedbefore? Mark Earls, leading expert in marketing and consumerbehaviour, quashes the stigma around copying, and shows thatit can help us to rethink how we go about solving problems. Byunderstanding what other people are doing and the choices theymake, we can develop strategies to solve the challenges that weface inside and outside the organization. Based on extensive research and proven examples, Copy, Copy,Copy provides over 50 strategies that you can use right away tocopy, borrow or steal as the basis for better ideas faster.If it s good enough for Elvis, Newton, Shakespeare, TheBritish Olympic Cycling Team and Great Ormond Street Hospital, isn t it good enough for you?

Product Details

  • Product code: AMTAD
  • ISBN: 9781118964965
  • Publisher: John Wiley & Sons Inc
  • Format: Paperback
  • Dimensions: 24.4cm x 18.9cm
  • Pages: 224
  • Publish date: Fri Mar 20 00:00:00 GMT 2015
  • Book points: 19


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