Oversubscribed (Paperback)

Daniel Priestley


Don't fight for customers, let them fight over you!

Have you ever queued for a restaurant? Pre-ordered somethingmonths in advance? Fought for tickets that sell out in a day? Had ahairdresser with a six-month waiting list? There are people whodon't chase clients, clients chase them. In a world of endlesschoices, why does this happen? Why do people queue up? Why do theypay more? Why will they book months in advance? Why are thesepeople and products in such high demand? And how can you get aslice of that action?

In Oversubscribed, entrepreneur and bestselling authorDaniel Priestley explains why and, most importantly, how.This book is a recipe for ensuring demand outstrips supply for yourproduct or service, and you have scores of customers lining up togive you money.

Oversubscribed: * Shows leaders, marketers, and entrepreneurs how they can getcustomers queuing up to use their services and products whilecompetitors are forced to fight for business * Explains how to become oversubscribed, even in a crowdedmarketplace * Is full of practical tips alongside inspiring examples to alterour mindsets and get us bursting with ideas * Is written by a successful entrepreneur who's used these ideasto excel in the ventures he has launched

Product Details

  • Product code: AMVBL
  • ISBN: 9780857086198
  • Publisher: John Wiley and Sons Ltd
  • Format: Paperback
  • Dimensions: 21.6cm x 14.1cm
  • Pages: 224
  • Publish date: Mon Mar 23 00:00:00 GMT 2015


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