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McDonalds - 9780750292559

Product Details

  • Product code: APYTE
  • ISBN: 9780750292559
  • Publisher: Hachette Children's Group
  • Format: Hardback
  • Dimensions: 28.0cm x 24.0cm
  • Pages: 32
  • Publish date: 11/06/2015

McDonalds (Hardback)

McDonalds - 9780750292559

Cath Senker

9 years +
  • Our price £12.99
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Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole. Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies.

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Product Details

  • Product code: APYTE
  • ISBN: 9780750292559
  • Publisher: Hachette Children's Group
  • Format: Hardback
  • Dimensions: 28.0cm x 24.0cm
  • Pages: 32
  • Publish date: 11/06/2015

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  • Our price £12.99
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