The Last American CEO - 9781944245108

Product Details

  • Product code: AUYXU
  • ISBN: 9781944245108
  • Publisher: Primedia E-launch LLC
  • Format: Hardback
  • Dimensions: 20.3cm x 12.7cm
  • Pages: 254
  • Publish date: 28/09/2016

The Last American CEO (Hardback)

The Last American CEO - 9781944245108

Jason Vines


  • Our price £18.89
  • RRP £21.99
  • Save £3.10
Notify me
Add to wish list
The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history Chrysler's 1987 purchase of American Motors (AMC) from French automaker Renault. Relevant today? The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009. Joe Cappy was the last CEO of AMC and Jason Vines became his PR guy and later the PR chief for Nissan, then Ford and later Chrysler during times of turmoil

Share The Last American CEO on Pinterest

Product Details

  • Product code: AUYXU
  • ISBN: 9781944245108
  • Publisher: Primedia E-launch LLC
  • Format: Hardback
  • Dimensions: 20.3cm x 12.7cm
  • Pages: 254
  • Publish date: 28/09/2016

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £18.89
  • RRP £21.99
  • Save £3.10
Notify me

We hope to have this item available again soon.


Add to Wishlist