User Heart Menu Basket Cross Plus < Minus <

Sorry, we are no longer taking orders

Our priority is to fulfil all existing orders whilst ensuring the health and wellbeing of our colleagues and customers alike. Please be assured that our warehouse team is working hard to ship all existing orders as quickly and safely as possible. Orders may take up to 7 weeks to be delivered.

Unfortunately you can no longer log into your account, but please do not worry. This does not mean your order is not being processed. You will receive a tracking email as soon as your order has been dispatched. You are still able to contact Customer Services by email at contact_centre@thebookpeople.co.uk or call 0345 602 3030 (Monday – Friday, 9am – 5pm) for any questions you may have.

Thank you for your continued patience and understanding. The Book People

Brand Admiration - 9781119308065

Product Details

  • Product code: AZLGM
  • ISBN: 9781119308065
  • Publisher: John Wiley & Sons Inc
  • Format: Paperback
  • Dimensions: 16.5cm x 26.2cm
  • Pages: 288
  • Publish date: 15/11/2016

Brand Admiration (Paperback)

Brand Admiration - 9781119308065

C. Whan Park


  • Our price £18.39
  • RRP £22.99
  • Save £4.60
Notify me
Add to wish list
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Product Details

  • Product code: AZLGM
  • ISBN: 9781119308065
  • Publisher: John Wiley & Sons Inc
  • Format: Paperback
  • Dimensions: 16.5cm x 26.2cm
  • Pages: 288
  • Publish date: 15/11/2016

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £18.39
  • RRP £22.99
  • Save £4.60
Notify me

We hope to have this item available again soon.


Add to Wishlist

 2019 - The Book People Ltd. The Book People Ltd is registered in England. Company number 2290665. VAT Number: 664509028.
Registered address: The Book People Limited, Salisbury House, Weyside Park, Catteshall Lane, Godalming, Surrey, GU7 1XE.