With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, this 3rd Edition maintains its previous editions' stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.
Product code: BBQTR
Publisher: Fitness Information Technology, Inc, U.S.
Dimensions: 18.0cm x 25.4cm
Publish date: 10/10/2014
Help our customers make the best choices by telling everyone what you think about this product.
There are currently no customer reviews for this product. Why not be the first?