Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (Hardback)

Lou Imbriano


The former New England Patriots CMO's winning strategy--MARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium.

Product Details

  • Product code: BFASR
  • ISBN: 9780071775267
  • Publisher: McGraw-Hill Education - Europe
  • Format: Hardback
  • Dimensions: 23.7cm x 15.2cm
  • Pages: 256
  • Publish date: Sat Oct 01 00:00:00 BST 2011
  • Book points: 15


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