Starting a Successful Business (Paperback)

Michael J. Morris

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The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.


Product Details

  • Product code: BGDTU
  • ISBN: 9780749480868
  • Publisher: Kogan Page Ltd
  • Format: Paperback
  • Dimensions: 14.0cm x 23.5cm
  • Pages: 256
  • Publish date: Thu Aug 03 00:00:00 BST 2017
  • Book points: 14

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