Products Environment (Paperback)

Armelle Claude

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.


Product Details

  • Product code: BGISU
  • ISBN: 9782909617497
  • Publisher: Esmod Editions
  • Format: Paperback
  • Dimensions: 21.3cm x 29.7cm
  • Pages: 96
  • Publish date: Fri Jul 28 00:00:00 BST 2017
  • Book points: 20

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