Business Communication & Presentation  

The Centre Brain (Paperback)

Steve Adams

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When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.


Product Details

  • Product code: BGJFM
  • ISBN: 9780281077908
  • Publisher: SPCK Publishing
  • Format: Paperback
  • Dimensions: 13.1cm x 19.7cm
  • Pages: 172
  • Publish date: Thu Jul 20 00:00:00 BST 2017
  • Book points: 7

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