Out of Nowhere (Paperback)

Geoff Hollister

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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.


Product Details

  • Product code: BINEV
  • ISBN: 9781841262345
  • Publisher: Meyer & Meyer
  • Format: Paperback
  • Dimensions: 23.9cm x 16.5cm
  • Pages: 300
  • Publish date: Thu Feb 07 00:00:00 GMT 2008
  • Book points: 14

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