Starting and Running a Successful Consultancy (Paperback)

Susan Nash

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Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients. Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.


Product Details

  • Product code: BJQIC
  • ISBN: 9781845282165
  • Publisher: Little, Brown Book Group
  • Format: Paperback
  • Dimensions: 21.5cm x 13.5cm
  • Pages: 239
  • Publish date: Mon Jun 25 00:00:00 BST 2007
  • Book points: 14

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