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The Dip - 9780749928308

Product Details

  • Product code: BJSNP
  • ISBN: 9780749928308
  • Publisher: Little, Brown Book Group
  • Format: Paperback
  • Dimensions: 19.8cm x 12.9cm
  • Pages: 96
  • Publish date: 26/07/2007

The Dip (Paperback)

The Dip - 9780749928308

Seth Godin


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Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

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Product Details

  • Product code: BJSNP
  • ISBN: 9780749928308
  • Publisher: Little, Brown Book Group
  • Format: Paperback
  • Dimensions: 19.8cm x 12.9cm
  • Pages: 96
  • Publish date: 26/07/2007

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  • Our price £7.99
  • RRP £8.99
  • Save £1.00
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