As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
Product code: BJVEE
Publisher: Thames & Hudson Ltd
Dimensions: 28.0cm x 24.1cm
Publish date: 01/08/2007
Help our customers make the best choices by telling everyone what you think about this product.
There are currently no customer reviews for this product. Why not be the first?