User Heart Menu Basket Cross Plus < Minus <
The Craft of Creativity - 9781503605077

Product Details

  • Product code: BOIOF
  • ISBN: 9781503605077
  • Publisher: Stanford University Press
  • Format: Paperback
  • Dimensions: 22.9cm x 15.2cm
  • Pages: 288
  • Publish date: 17/04/2018

The Craft of Creativity (Paperback)

The Craft of Creativity - 9781503605077

Matthew A. Cronin


  • Our price £24.99
Quantity

Add to wish list
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Share The Craft of Creativity on Pinterest

Product Details

  • Product code: BOIOF
  • ISBN: 9781503605077
  • Publisher: Stanford University Press
  • Format: Paperback
  • Dimensions: 22.9cm x 15.2cm
  • Pages: 288
  • Publish date: 17/04/2018

Reviews

Help our customers make the best choices by telling everyone what you think about this product.

There are currently no customer reviews for this product. Why not be the first?

Rate & Review
  • Our price £24.99
Quantity