Copywriting Made Simple (Paperback)

Tom Albrighton

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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You'll learn how to... * Write clearly, simply and engagingly * Choose a killer headline and a strong structure * Use 20 proven strategies for creative copywriting * Harness the power of persuasion and psychology * Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. "Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher. "Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.


Product Details

  • Product code: BQBQS
  • ISBN: 9781789013641
  • Publisher: Troubador Publishing
  • Format: Paperback
  • Dimensions: 21.6cm x 13.8cm
  • Pages: 240
  • Publish date: Thu May 24 00:00:00 BST 2018
  • Book points: 9

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