Are you being digitally manipulated? Regain control of your life! Did you know that tech giants like Apple, Google and Facebook use "brain hacks" to get you and your children hooked on their products? And that these techniques "rewire" your brain to create compulsive subconscious habits that play havoc with your focus and ability to make rational decisions? Offline takes you on a fascinating and eye-opening journey into the tsunami of behavioral change created by tech giants based on the use of neuroplasticity, social engineering and digitally driven subconscious manipulation. Dr. Imran Rashid and Soren Kenner explain the biological and psychological mechanisms used to capture and resell your attention to others, and reveal the early warning signs of an unhealthy (and even potentially life-threatening) digital lifestyle. Dive in and learn more about: "Addictive design" that tampers with your brain and your ability to focus. "Echo-chamber effects," cognitive bias and FOMO (fear of missing out). How Social media grouping mechanisms changes your perception of reality. How depleting your self-control leads to poor decisions in your professional and personal life. How to resist "digital pollution" as an individual and as a family. Technology is a powerful tool, but you need to learn how to use it right. Too much digital pollution in your life can lead to stress, sleep disturbance, attention deficits and reduced concentration. Offline shows you how to master "FLOW" -- a new science-based life-structuring-method that helps you take charge and benefit from technology while avoiding the pitfalls of living in a digital age. Learn to use your smartphone and enjoy social media while staying focused, relaxed and happy. You don't have to disown all technology, but technology doesn't need to own you. Learn how you and your children can use smartphones and tablets without falling prey to digital pollution.
Product code: BTNDI
Publisher: John Wiley and Sons Ltd
Dimensions: 14.0cm x 21.0cm
Publish date: 28/12/2018
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